Kale Me Crazy
Bottom line
- Total investment $310K – $493K including a $40K franchise fee, 6.0% ongoing royalty.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated MODERATE with a risk score of 58/100. SBA loan default rate of 0.0% across 14 loans (below the industry average).
- System growing at 22.2% CAGR over 3 years with 24 total units — strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Kale Me Crazy unit return on the cash you put in?
Unlevered ROIC · per unit
20%
Below typical band (30–60%)
Overview
About
Franchisees operate fast-casual juice bars and açaí bowl shops, likely managing daily smoothie/juice production, customer service, inventory management, and POS operations. Day-to-day responsibilities include staffing, food safety compliance, local marketing, and supplier relationship management in a high-volume, low-margin beverage-based business.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 25 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Kale Me Crazy presents elevated risk due to absent financial transparency, concerning going concern status, minimal unit growth, and a capital-intensive model in a commoditized category without proven unit economics.
Score breakdown · what drove the 58 / 100 rating
- 01MINORNo Item 19 financial disclosure (average revenue and net income not provided) — impossible to assess ROI or payback period
- 02HIGHGoing Concern status is False — suggests corporate financial instability or accounting irregularities
- 03MEDSmall unit count (24 locations) with only 10% YoY growth indicates limited market validation and slow scaling
- 04MEDHigh initial investment range ($310k–$493k) without disclosed profitability data creates significant downside risk
- 05MEDModest royalty rate (6%) may indicate tight franchisor margins and limited support infrastructure
- 06MINORJuice/smoothie bowl category is saturated and has high failure rates; brand lacks differentiation details
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
55 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Kale Me Crazy · FDD (2022) PDF