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4 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
These figures come from FDDs of different years (2023, 2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.
Focus by buyer type
| Brand |  CAverageGoosehead Insurance Financial Services 2026 FDD Remove |  BAbove averageDope CFO Financial Services 2025 FDD Remove |  BAbove averageDCAP Insurance / The Tax Zone Financial Services 2023 FDD Remove |  DBelow averageSelectQuote Local Financial Services 2026 FDD Remove |
|---|---|---|---|---|
| Vitals | ||||
FDD filing | 2026 FDD | FDD issued Feb 12, 2025 | FDD issued Apr 20, 2023 | 2026 FDD |
Investment range | $66K – $112K | $73K – $103K | $62K – $110K | $74K – $114K |
Liquid capital | $6K – $20K | $3K – $10K | $25K – $50K | $6K – $20K |
Franchise fee | $50K | $65K | $25K | $55K |
Royalty rate | 20.0% | 8.0% | 20.0% | Not extracted |
Ad fund rate | 2.0% | 1.0% | Not extracted | Not extracted |
| Performance | ||||
Avg gross sales | Partial, no system average | No Item 19 representation | No Item 19 representation | No Item 19 representation |
Median gross sales | Not extracted | Not disclosed | Not disclosed | Not disclosed |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not disclosed | Not disclosed | Not disclosed |
Earnings metric | Not classified | Not classified | Not classified | Not classified |
| Risk | ||||
Rating | CAverage | BAbove average | BAbove average | DBelow average |
Verdict score | 45 / 100 | 59 / 100 | 53 / 100 | 34 / 100 |
SBA charge-off rate | 5.9% (n=47) | Not SBA-matched | Not SBA-matched | Not SBA-matched |
SBA loans on record | 47 | N/A | N/A | N/A |
| Scale | ||||
Total units | 1,022 | 14 | 36 | 1 |
Net change (latest yr) | -94 | +7 | -1 | Not extracted |
Signed, not yet open | 14 (0.01 per open outlet) | Not extracted | 0 (0.00 per open outlet) | 0 (0.00 per open outlet) |
Turnover rate | 21.0% | 0.0% | 17.6% | 0.0% |
| Contract | ||||
Initial term (years) | 10 | 5 | 10 | 10 |
Renewal term (years) | 10 | 5 | 10 | 10 |
Initial training (hrs) | 160 | Not extracted | 22 | 281 |
| Contacts | ||||
Franchisee phones | 237 | 2 | 17 | 0 |
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