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FranchiseVerdict

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4 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These brands report different earnings metrics (EBITDA7 $123,411, P&L Bottom Line). Financial figures may not be directly comparable.

These figures come from FDDs of different years (2023, 2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Elements Massage logoAStrongest tier
Elements Massage
Personal Care & Beauty
2026 FDD
Remove
Hammer & Nails logoBAbove average
Hammer & Nails
Personal Care & Beauty
2026 FDD
Remove
Bodenvy logoDBelow average
Bodenvy
Personal Care & Beauty
2023 FDD
Remove
Palm Beach Beauty & Tan logoBAbove average
Palm Beach Beauty & Tan
Personal Care & Beauty
2025 FDD
Remove
Vitals
FDD filing
FDD issued Apr 1, 2026
FDD issued Mar 30, 2026
FDD issued May 26, 2023
FDD issued Apr 23, 2025
Investment range
$567K – $1.1M
$694K – $944K
$609K – $1.0M
$648K – $1.1M
Liquid capital
$80K – $140K
$50K – $75K
$50K – $100K
$60K – $60K
Franchise fee
$40K
$60K
$65K
$30K
Royalty rate
6.0%
6.0%
7.0%
4.0%
Ad fund rate
2.0%
2.0%
Not extracted
2.0%
Performance
Avg gross sales
$981K
$929K
Partial, no system averageOutlets $1.7M-$4.7M
$527K
Median gross sales
$897K
$862K
Not extracted
$484K
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
$123K
Not extracted
Not extracted
Earnings metric
Not classified
EBITDA7 $123,411
P&L Bottom Line
P&L Bottom Line
Risk
Rating
AStrongest tier
BAbove average
DBelow average
BAbove average
Verdict score
78 / 100
61 / 100
34 / 100
60 / 100
SBA charge-off rate
0.0% (n=59)
Limited · 50 loans
Under 10 loans (2)
Not SBA-matched
SBA loans on record
59
50
2
N/A
Scale
Total units
239
59
2
650
Net change (latest yr)
0
+16
0
-1
Signed, not yet open
2 (0.01 per open outlet)
70 (1.19 per open outlet)
0 (0.00 per open outlet)
0 (0.00 per open outlet)
Turnover rate
2.5%
1.7%
0.0%
1.2%
Contract
Initial term (years)
10
10
10
10
Renewal term (years)
10
10
5
10
Initial training (hrs)
38
86
58
398
Contacts
Franchisee phones
31
90
4
100

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