Elements MassageFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A Elements Massage franchise requires a total initial investment of $471K – $694K, including a $40K franchise fee and an ongoing 6.0% royalty[2]. Per the 2024 FDD, average unit revenue was $894K[2]. SBA 7(a) loans show a 0.0% charge-off rate across 59 loans[1]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2024 FDD issuance
Overview
- Investment
- $471K – $694K
- 62nd pct Healthcare
- Avg gross sales
- $894K
- 26th pct Healthcare
- Royalty
- 6.0%
- 14th pct Healthcare
- Units
- 245
- 70th pct Healthcare
- SBA default
- 0.0%
- system-wide median varies by category
Quick verdict · Healthcare · color = vs category peers
Green = >15% above Healthcare avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Only 0.0% of 59 SBA loans charged off, well below the 16% franchise average.
Franchised units fell from 246 to 244 over 3 years. Investigate why operators are leaving.
Bottom line
- Total investment $471K – $694K including a $40K franchise fee, 6.0% ongoing royalty.
- Average unit revenue of $894K/year (median $832K).
- Verdict A (Top Quintile) with a risk score of 26/100. SBA loan charge-off rate of 0.0% across 59 loans (well below the franchise average, based on all SBA 7(a) franchise lending, 2010–2024).
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Elements Therapeutic Massage, LLC
- Parent company
- WellBiz Brands, Inc.
- Incorporated in
- DE
- HQ
- 1890 Wynkoop Street, Unit 1, Denver, Colorado 80202
- Auditor
- Grant Thornton LLP
- Audited financials
- Franchisor revenue
- $54.8M
- vs $57.1M prior year
Overview
About
Elements Massage franchisees operate massage therapy clinics providing Swedish, deep tissue, hot stone, and specialized massage services. Day-to-day operations include scheduling appointments, managing therapist staff, maintaining facility cleanliness and compliance with health codes, handling client payments, and overseeing marketing efforts within their protected territory.
- CEO
- Amanda Clark
- Headquarters
- CO
- Founded
- 2006
- FDD year
- 2024
- States available
- 33
FDD Item 7 · 2024 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $40K | $40K |
| Working capital (3–6 mo) | $60K | $91K |
| Equipment, build-out, other | $371K | $563K |
| Total initial investment | $471K | $694K |
Source: Elements Massage 2024 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$152K
17.0% margin
Unlevered ROIC
23%
EBITDA / total invested capital
Payback
4.3 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $471K – $694K
- Near category avg vs category
- Liquid capital req'd
- $60K – $91K
- Near category avg vs category
- Franchise fee
- $40K – $40K
- Better than avg vs category
- Royalty
- 6.0%
- Gross Receipts · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $700 |
| Transfer fee | $20K |
| Renewal fee | $10K |
| Total fee load | 8.0% of rev |
Financial Performance
- Avg gross sales
- $894K
- Per unit, per year
- Median gross sales
- $832K
- Item 19 type
- Average and Median Revenue
- Sample size
- 235 units
- vs category median 12 · large
- Range (low → high)
- $297K→$2.5M
- Cohort dispersion (min → max)
- Transparency
- 4 / 5
- vs category median 4 / 5 · typical
Compared against 201 Healthcare brands
vs Healthcare averages
How Elements Massage Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 245
- Opened
- 9
- Last reporting year
- Closed
- 10
- Turnover rate
- 4.1%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (yr3)
- -0.4%
- Net unit change last year
- 3-yr CAGR
- -0.8%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 13
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 18 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 59
- Loan volume
- $17.3M
- Median loan
- $290K
- 50th percentile
- Charge-off rate
- 0.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 100.0%
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 25
- Defaults
- 0
Vintage analysis
Elements Massage charge-off rate by loan vintage
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Elements Massage's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 10 lenders with concentration factor
- Per-state charge-off rates across 15 states
- Startup risk premium and job creation velocity
- 11-year lending trend
Instant access. No subscription.
With a 0.0% charge-off rate across 59 loans, banks have historically viewed this brand favorably for lending.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Elements Massage presents elevated risk due to shrinking unit base, undisclosed profitability, pending litigation over IP/noncompetes, and a prior settlement indicating unresolved franchisor-franchisee tensions.
Audited financials (Item 21)
Yes · Grant Thornton LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Score breakdown · what drove the 26 / 100 rating
- 01MINORDeclining unit count (-0.4% YoY) suggests system contraction and potential franchisee dissatisfaction
- 02MINORTwo pending arbitrations involving IP, noncompetes, and supply disputes indicate franchisor-franchisee relationship deterioration
- 03MINORPrior completed arbitration with franchise fee refund suggests previous franchisee grievances were substantial enough to warrant settlement
- 04MEDNet income not disclosed in FDD Item 19 makes ROI projections impossible to validate against $470K-$694K investment
- 05MINORHigh initial investment ($470K minimum) paired with 6% royalty on $894K avg revenue ($53.6K annually) leaves thin margins for labor-intensive massage business
- 06HIGHLitigation involving Amazing Lash (sister brand under same franchisor) raises questions about corporate governance and franchise system management quality
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Radius |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Colorado |
| Litigation count | 3 |
Items 10, 11
Training & Operations
- Classroom training
- 38 hrs
- On-the-job training
- 24 hrs
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
31 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Elements Massage · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Elements Massage franchise?
The total investment to open a Elements Massage franchise ranges from $471K – $694K, with an initial franchise fee of $40K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Elements Massage franchise owners earn?
According to Item 19 of the Elements Massage FDD, the average gross sales per unit is $894K. The median is $832K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Elements Massage's franchise failure rate?
Based on SBA 7(a) loan data, Elements Massage has a charge-off rate of 0.0% across 59 loans, meaning 0.0% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many Elements Massage franchise locations are there?
As of their most recent FDD filing, Elements Massage has 245 total units in the United States, including 246 franchised units and 1 company-owned units. 9 new units were opened in the latest reporting year.
Is Elements Massage a good franchise to buy?
FranchiseVerdict rates Elements Massage as a A-grade franchise with a risk score of 26 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.