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indicates the clear winner per row. Ties and missing data are not highlighted.
| Brand | ECHO Suites Extended Stay by Wyndham Lodging Remove | Tru by Hilton Lodging Remove |
|---|---|---|
| Vitals | ||
Investment range | $11.6M – $17.4M | $11.7M – $17.2M |
Liquid capital | $63K – $94K | $300K – $500K |
Franchise fee | $40K | $75K |
Royalty rate | 5.0% | 5.0% |
Ad fund rate | 3.5% | 4.0% |
| Performance | ||
Avg gross sales | N/A | N/A |
Median gross sales | N/A | N/A |
Avg owner earnings Metric varies by brand. Check type below | N/A | N/A |
Earnings metric | Not classified | Not classified |
| Risk | ||
Rating | BAbove Average | ATop Quintile |
Risk score | 60 / 100 | 37 / 100 |
SBA charge-off rate | N/A | 0.0% |
SBA loans on record | N/A | 40 |
| Scale | ||
Total units | 18 | 231 |
Net change (latest yr) | N/A | N/A |
Turnover rate | 0.0% | 0.0% |
| Contract | ||
Initial term (years) | 20 | 22 |
Renewal term (years) | N/A | N/A |
Initial training (hrs) | 75 | 174 |
| Contacts | ||
Franchisee phones | 15 | 90 |
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