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FranchiseVerdict

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3 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These brands report different earnings metrics (P&L Bottom Line, assumed annual). Financial figures may not be directly comparable.

These figures come from FDDs of different years (2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
EarthWise Pet / GROOMBAR logoCAverage
EarthWise Pet / GROOMBAR
Pet Services
2025 FDD
Remove
Pet Passages logoBAbove average
Pet Passages
Pet Services
2026 FDD
Remove
BOWIE BARKER logoBAbove average
BOWIE BARKER
Pet Services
2025 FDD
Remove
Vitals
FDD filing
FDD issued Feb 24, 2025
FDD issued Mar 27, 2026
FDD issued Aug 18, 2025
Investment range
$288K – $596K
$303K – $568K
$325K – $578K
Liquid capital
$50K – $75K
$10K – $15K
$25K – $50K
Franchise fee
$40K
$55K
$40K
Royalty rate
5.0%
6.0%
6.0%
Ad fund rate
1.5%
1.0%
2.0%
Performance
Avg gross sales
$728K
$336K
Partial, no system averageOutlets $873K-$873K
Median gross sales
Not extracted
$315K
Not extracted
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Not extracted
Earnings metric
P&L Bottom Line
P&L Bottom Line
assumed annual
Risk
Rating
CAverage
BAbove average
BAbove average
Verdict score
45 / 100
58 / 100
49 / 100
SBA charge-off rate
Not SBA-matched
Under 10 loans (7)
Not SBA-matched
SBA loans on record
N/A
7
N/A
Scale
Total units
165
18
5
Net change (latest yr)
-16
0
+3
Signed, not yet open
58 (0.35 per open outlet)
3 (0.17 per open outlet)
3 (0.60 per open outlet)
Turnover rate
14.0%
5.6%
0.0%
Contract
Initial term (years)
10
10
10
Renewal term (years)
10
10
10
Initial training (hrs)
Not extracted
77
121
Contacts
Franchisee phones
129
12
0

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