FranchiseVerdict
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FV-00375·STRONGExcellent91

Bowie Barker

Personal Services - Pet CareFranchising since 2023Website
Investment
$315K – $618K
72nd pct Pet Care
Avg revenue
$771K
40th pct Pet Care
Royalty
Units
1
5th pct Pet Care
SBA default

Bottom line

  • Total investment $315K – $618K including a $40K franchise fee.
  • Average unit revenue of $771K/year. Estimated payback in 4.2 years.
  • Rated STRONG with a risk score of 53/100.
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
BOBARK FRANCHISING LLC
Parent company
BoBark, LLC
Incorporated in
Delaware
HQ
8149 Santa Monica Boulevard, PMB 298, Los Angeles, California 90046
Auditor
Holthouse Carlin & Van Trigt LLP
Audited financials
Franchisor revenue
$0
vs $0 prior year
⚠ Going-concern note
Disclosed in FDD 2024
Status as of 2024; may have been resolved in a later filing we don't yet have.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one BOWIE BARKER unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $770,973
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: automotive
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $315K–$618K
Working capital
$
FDD reports $25K–$50K

Unlevered ROIC · per unit

26%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$131K
EBITDA margin
17.0%
Total invested
$504K
Payback
46 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 BOWIE BARKER units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.5M

on $7.7M purchase

Total debt

$6.2M

SBA $3.9M + senior + seller note

Overview

About

Bowie Barker appears to be a barbershop or grooming service franchise where franchisees operate retail locations providing haircuts, styling, and related grooming services. Franchisees manage daily operations including staff scheduling, inventory management, customer service, and marketing within their protected territory.

CEO
Jeffrey Platt
Founded
2022
FDD year
2024
States available
1

Item 7 · what it costs

The Vitals

Total investment
$315K – $618K
All-in to open one unit
Liquid capital
$25K – $50K
Cash you must have on hand
Franchise fee
$40K
Royalty
greater of (a) 6% of the Gross Sales, or (b) a minimum of…
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical
Payback period
4.2 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$771K
Per unit, per year
Median gross sales
Item 19 type
Affiliate-owned store
Sample size
1 units
vs category median 12 · small
Transparency
9 / 5
vs category median 4 / 5 · above
Revenue rank40th
vs Personal Services - Pet Care peers
Investment cost rank72th
Lower investment ranks lower (better)
Royalty rate rank83th
Lower royalty = lower percentile (better)
Unit count rank5th
vs Personal Services - Pet Care peers
Risk score rank23th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
1
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
1
Corporate units in the system
% franchised
0%
vs corporate-owned
2022
0±0
Franchised units
2023
0
Franchised units
2024
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 12 · 1 state reported

The Territory Map

FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.

1

states with franchisees (per FDD Item 12)

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

53
Risk · 0-100
STRONG53 / 100

Extremely early-stage franchise system with unproven model, limited unit count, high relative fees, and no franchisee performance disclosure creates substantial execution and financial viability risk.

Score breakdown · what drove the 53 / 100 rating

  1. 01MEDOnly 1 disclosed unit with unknown growth trajectory suggests extremely limited franchise system maturity and no proven scalability
  2. 02MINORHigh investment range ($315K-$618K) with modest average net income ($110.6K) creates 2.9-5.6 year payback period with meaningful downside risk
  3. 03MINORRoyalty structure with $2,500 minimum monthly fee ($30K annually) represents 27% of average net income at baseline, creating cash flow pressure in slower months
  4. 04MEDNo Item 19 financial performance data disclosed for franchisees, making it impossible to validate that the single unit's results are replicable
  5. 05MINORSingle unit franchise system raises questions about franchisor's operational capacity, financial stability, and support infrastructure

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Geographical
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
California

Item 11

Training & Operations

Classroom training
53 hrs
On-the-job training
54 hrs
POS system
Zenoti
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

1 numbers

Locked
(701) 328-••••
ND

One-time purchase · CSV download · Validation questions included

FDD download

BOWIE BARKER · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above