FranchiseVerdict
EarthWise Pet / GROOMBAR logo
FV-00821·CAUTIONExcellent95

EarthWise Pet / GROOMBAR

Personal Services - Pet CareFranchising since 2008Website
Investment
$288K – $863K
65th pct Pet Care
Avg revenue
$545K
25th pct Pet Care
Royalty
5.0%
12th pct Pet Care
Units
165
90th pct Pet Care
SBA default

Bottom line

  • Total investment $288K – $863K including a $45K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $545K/year (median $482K). Estimated payback in 2.3 years.
  • Rated CAUTION with a risk score of 71/100.
  • System contracting at -11.6% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).

Item 1 · who you're contracting with

The Franchisor

Legal entity
NPM Franchising, LLC
Parent company
EARTHWISE HOLDINGS LLC
Incorporated in
Washington
HQ
19400 144th Ave NE, Ste. E, Woodinville, Washington 98072
Auditor
Miller Cooper & Co., Ltd.
Audited financials
Franchisor revenue
$51.5M
vs $64.2M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one EarthWise Pet / GROOMBAR unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $545,417
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: automotive
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $288K–$863K
Working capital
$
FDD reports $50K–$100K

Unlevered ROIC · per unit

16%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$101K
EBITDA margin
18.5%
Total invested
$651K
Payback
77 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 EarthWise Pet / GROOMBAR units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.3M

on $6.3M purchase

Total debt

$5.0M

SBA $3.1M + senior + seller note

Overview

About

EarthWise Pet/GROOMBAR franchisees operate pet grooming salons and/or pet supply retail locations with emphasis on eco-friendly, sustainable products and services. Day-to-day operations include grooming appointments, customer service, inventory management, staff training, and marketing within their protected territory.

CEO
Michael Seitz
Founded
2008
FDD year
2025
States available
30

Item 7 · what it costs

The Vitals

Total investment
$288K – $863K
All-in to open one unit
Liquid capital
$50K – $100K
Cash you must have on hand
Franchise fee
$45K
Royalty
5.0%
Gross Revenue · typical 6–8%
Ad fund
1.5%
typical 3–5%
Total fee load
6.5%
vs 9–13% typical
Payback period
2.3 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$545K
Per unit, per year
Median gross sales
$482K
Item 19 type
Historical and Pro Forma
Sample size
112 units
vs category median 12 · large
Range (low → high)
$97K$2.2M
Cohort dispersion
Transparency
10 / 5
vs category median 4 / 5 · above
Revenue rank25th
vs Personal Services - Pet Care peers
Investment cost rank65th
Lower investment ranks lower (better)
Royalty rate rank12th
Lower royalty = lower percentile (better)
Unit count rank90th
vs Personal Services - Pet Care peers
Risk score rank87th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
165
Opened
14
Last reporting year
Closed
15
Turnover rate
9.1%
Company-owned
58
Corporate units in the system
% franchised
65%
vs corporate-owned
Net growth (yr3)
-28.7%
Net unit change last year
3-yr CAGR
-11.6%
Compounded over last 3 years
2023
107-16
Franchised units
2024
150
Franchised units
2025
121
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 35 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 35 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

71
Risk · 0-100
CAUTION71 / 100

Rapidly collapsing franchise system (−29% units YoY) with unverified financial claims, no Item 19 disclosure, and unclear franchisor viability creates HIGH RISK for new franchisees.

Score breakdown · what drove the 71 / 100 rating

  1. 01MEDSevere unit decline of 28.7% YoY indicates systemic problems or mass attrition (165 units down from ~231)
  2. 02MEDNo Item 19 (Financial Performance Representations) disclosed — cannot validate claimed $246,947 avg net income or $545,417 revenue
  3. 03MINORHigh initial investment ($288K-$863K) combined with declining franchise base creates survivorship risk
  4. 04MED5% royalty on gross revenue with no disclosed Item 19 means earnings claims are unverifiable and potentially misleading
  5. 05MINORFranchise fee ($45K) is non-refundable while system contracts; high ratio of franchisees leaving suggests poor unit economics
  6. 06HIGHGoing Concern status = 'False' is ambiguous; requires clarification on franchisor financial health and runway

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Washington

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

95 numbers

Locked
(405) 676-••••
OK
(801) 530-••••
UT
(818) 838-••••
CA

One-time purchase · CSV download · Validation questions included

FDD download

EarthWise Pet / GROOMBAR · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above