FranchiseVerdict
Pet Passages logo
FV-01931·MODERATEExcellent100

Pet Passages

Personal Services - Pet CareFranchising since 2016Website
Investment
$303K – $568K
70th pct Pet Care
Avg revenue
$336K
10th pct Pet Care
Royalty
6.0%
18th pct Pet Care
Units
18
50th pct Pet Care
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $303K – $568K including a $55K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $336K/year (median $315K). Estimated payback in 1.3 years.
  • Rated MODERATE with a risk score of 56/100. SBA loan default rate of 0.0% across 14 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Pet Passages Franchising, Inc.
Incorporated in
New York
HQ
348 State Route 104, Ontario, NY 14519
Auditor
Bonadio & Co., LLP
Audited financials
Franchisor revenue
$391K
vs $446K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Pet Passages unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $336,060
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: automotive
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $303K–$568K
Working capital
$
FDD reports $10K–$15K

Unlevered ROIC · per unit

14%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$60K
EBITDA margin
18.0%
Total invested
$448K
Payback
89 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Pet Passages units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$739K

on $3.7M purchase

Total debt

$3.0M

SBA $1.8M + senior + seller note

Overview

About

Pet Passages franchisees operate pet tribute/memorial services, likely handling cremation services, urns, memorial products, and end-of-life pet care arrangements. Day-to-day operations involve customer consultations, service fulfillment, product management, and potentially logistics for pet remains handling.

CEO
Michael Harris
Founded
2015
FDD year
2026
States available
12

Item 7 · what it costs

The Vitals

Total investment
$303K – $568K
All-in to open one unit
Liquid capital
$10K – $15K
Cash you must have on hand
Franchise fee
$55K
Royalty
6.0%
Gross Sales · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
7.0%
vs 9–13% typical
Payback period
1.3 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$336K
Per unit, per year
Median gross sales
$315K
Item 19 type
Historic Revenue
Sample size
13 units
vs category median 12
Range (low → high)
$160K$778K
Cohort dispersion
Transparency
10 / 5
vs category median 4 / 5 · above
Revenue rank10th
vs Personal Services - Pet Care peers
Investment cost rank70th
Lower investment ranks lower (better)
Royalty rate rank18th
Lower royalty = lower percentile (better)
Unit count rank50th
vs Personal Services - Pet Care peers
Risk score rank32th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
18
Opened
1
Last reporting year
Closed
1
Turnover rate
5.6%
Company-owned
3
Corporate units in the system
% franchised
83%
vs corporate-owned
Net growth (yr3)
+0.0%
Net unit change last year
3-yr CAGR
+25.0%
Compounded over last 3 years
2024
15±0
Franchised units
2025
15
Franchised units
2026
12
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 14 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 14 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
14
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

56
Risk · 0-100
MODERATE56 / 100

Pet Passages presents elevated risk due to going concern status, active litigation, questionable financial data transparency, and unclear system growth dynamics.

Score breakdown · what drove the 56 / 100 rating

  1. 01HIGHGoing Concern status is FALSE — franchisor may have financial/operational instability
  2. 02HIGHActive litigation against franchisee for amounts due indicates collection problems and potential franchisor-franchisee disputes
  3. 03MINOROnly 18 units with unknown growth trajectory suggests stagnation or contraction in system
  4. 04MINORExtremely high net income ($327,370) relative to modest average revenue ($336,060) is mathematically implausible and raises financial reporting credibility concerns
  5. 05MINORNo Item 19 financial performance representations available for validation

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
County-based
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Granted
Franchisor can compete
No
Hire a manager?
Allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
New York

Item 11

Training & Operations

Classroom training
24 hrs
On-the-job training
53 hrs
POS system
Pet Passages Secure Passages Software
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

17 numbers

Locked
(410) 576-••••
MD
(317) 232-••••
IN
(517) 373-••••
MI

One-time purchase · CSV download · Validation questions included

FDD download

Pet Passages · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above