Pet PassagesFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A Pet Passages franchise requires a total initial investment of $303K – $568K, including a $55K franchise fee and an ongoing 6.0% royalty[2]. Per the 2026 FDD, average unit revenue was $336K[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 21, 2026 · figures per the 2026 FDD issuance
Overview
- Investment
- $303K – $568K
- 61st pct Pet Services
- Avg gross sales
- $336K
- 14th pct Pet Services
- Royalty
- 6.0%
- 16th pct Pet Services
- Units
- 18
- 42nd pct Pet Services
- SBA default
- 0.0%
- system-wide median varies by category
Quick verdict · Pet Services · color = vs category peers
Green = >15% above Pet Services avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
At 0.8x revenue per dollar invested, this system underperforms the typical 1.5-2.5x range.
75% cash-on-cash return (based on P&L Bottom Line). Above the 20% threshold most investors target.
Bottom line
- Total investment $303K – $568K including a $55K franchise fee, 6.0% ongoing royalty.
- Average unit revenue of $336K/year (median $315K), with an estimated 75% cash-on-cash return (based on P&L Bottom Line).
- Verdict A (Top Quintile) with a risk score of 38/100.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Pet Passages Franchising, Inc.
- Incorporated in
- NY
- HQ
- 348 State Route 104, Ontario, NY 14519
- Auditor
- Bonadio & Co., LLP
- Audited financials
- Franchisor revenue
- $391K
- vs $446K prior year
Overview
About
Pet Passages franchisees operate pet tribute/memorial services, likely handling cremation services, urns, memorial products, and end-of-life pet care arrangements. Day-to-day operations involve customer consultations, service fulfillment, product management, and potentially logistics for pet remains handling.
- CEO
- Michael Harris
- Headquarters
- NY
- Founded
- 2015
- FDD year
- 2026
- States available
- 12
FDD Item 7 · 2026 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $55K | $55K |
| Working capital (3–6 mo) | $10K | $15K |
| Equipment, build-out, other | $238K | $498K |
| Total initial investment | $303K | $568K |
Source: Pet Passages 2026 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$54K
16.0% margin
Unlevered ROIC
12%
EBITDA / total invested capital
Payback
8.3 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $303K – $568K
- Near category avg vs category
- Liquid capital req'd
- $10K – $15K
- Better than avg vs category
- Franchise fee
- $55K – $95K
- Near category avg vs category
- Royalty
- 6.0%
- Gross Sales · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 7.0%
- vs 9–13% typical
- Payback period
- 1.3 yrs
- From FDD / Item 19
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $3K |
| Transfer fee | $15K |
| Renewal fee | $25K |
| Total fee load | 7.0% of rev |
Financial Performance
- Avg gross sales
- $336K
- Per unit, per year
- Median gross sales
- $315K
- Avg p&l bottom line
- $327K
- Reported as P&L Bottom Line in FDD Item 19
- Cash-on-cash
- 75.2%
- Based on P&L Bottom Line / investment midpoint
- Item 19 type
- Historic Revenue
- Sample size
- 13 units
- vs category median 12
- Range (low → high)
- $160K→$778K
- Cohort dispersion (min → max)
- Transparency
- 10 / 5
- vs category median 4 / 5 · above
Compared against 75 Pet Services brands
Revenue is only 0.8x the investment. This means each unit may take 5+ years to recoup the initial outlay at typical margins.
vs Pet Services averages
How Pet Passages Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 18
- Opened
- 1
- Last reporting year
- Closed
- 1
- Turnover rate
- 5.6%
- Company-owned
- 3
- Corporate units in the system
- % franchised
- 83%
- vs corporate-owned
- Net growth (yr3)
- +0.0%
- Net unit change last year
- 3-yr CAGR
- +25.0%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 0
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 14 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 7 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 7
- Loan volume
- $3.1M
- Median loan
- $208K
- 50th percentile
- Charge-off rate
- 0.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 100.0%
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 6
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Pet Passages's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 6 lenders with concentration factor
- Per-state charge-off rates across 6 states
- Startup risk premium and job creation velocity
- 5-year lending trend
Instant access. No subscription.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Pet Passages presents elevated risk due to going concern status, active litigation, questionable financial data transparency, and unclear system growth dynamics.
Audited financials (Item 21)
Yes · Bonadio & Co., LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Score breakdown · what drove the 38 / 100 rating
- 01HIGHGoing Concern status is FALSE — franchisor may have financial/operational instability
- 02HIGHActive litigation against franchisee for amounts due indicates collection problems and potential franchisor-franchisee disputes
- 03MINOROnly 18 units with unknown growth trajectory suggests stagnation or contraction in system
- 04MINORExtremely high net income ($327,370) relative to modest average revenue ($336,060) is mathematically implausible and raises financial reporting credibility concerns
- 05MINORNo Item 19 financial performance representations available for validation
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 2 |
| Territory type | County-based |
| Protected territory | Yes |
| Online sales rights | Granted |
| Franchisor can compete | No |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | New York |
| Litigation count | 1 |
Items 10, 11
Training & Operations
- Classroom training
- 24 hrs
- On-the-job training
- 53 hrs
- POS system
- Pet Passages Secure Passages Software
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Pet Passages Secure Passages Software
Item 20 · call current owners
Franchisee Contacts
17 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Pet Passages · FDD (2026) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Pet Passages franchise?
The total investment to open a Pet Passages franchise ranges from $303K – $568K, with an initial franchise fee of $55K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Pet Passages franchise owners earn?
According to Item 19 of the Pet Passages FDD, the average gross sales per unit is $336K. The median is $315K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Pet Passages's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Pet Passages (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Pet Passages franchise locations are there?
As of their most recent FDD filing, Pet Passages has 18 total units in the United States, including 12 franchised units and 3 company-owned units. 1 new units were opened in the latest reporting year.
Is Pet Passages a good franchise to buy?
FranchiseVerdict rates Pet Passages as a A-grade franchise with a risk score of 38 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.