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FranchiseVerdict

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3 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2022, 2025). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Dogdrop logoDBelow average
Dogdrop
Pet Services
2025 FDD
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Orlando Cat Café logoCAverage
Orlando Cat Café
Pet Services
2025 FDD
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PET DEPOT logoCAverage
PET DEPOT
Pet Services
2022 FDD
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Vitals
FDD filing
FDD issued Apr 21, 2025
FDD issued Apr 24, 2025
FDD issued Jul 7, 2022
Investment range
$361K – $650K
$424K – $664K
$293K – $822K
Liquid capital
$45K – $60K
$25K – $35K
$40K – $60K
Franchise fee
$12K
$43K
$45K
Royalty rate
2.0%
7.0%
5.0%
Ad fund rate
3.0%
2.0%
2.0%
Performance
Avg gross sales
No Item 19 representation
$753KCompany-owned only1 outlet
No Item 19 representation
Median gross sales
Not disclosed
Not extracted
Not disclosed
Avg owner earnings
Metric varies by brand. Check type below
Not disclosed
Not extracted
Not disclosed
Earnings metric
Not classified
assumed annual
Not classified
Risk
Rating
DBelow average
CAverage
CAverage
Verdict score
33 / 100
38 / 100
43 / 100
SBA charge-off rate
Not SBA-matched
Not SBA-matched
Limited · 14 loans
SBA loans on record
N/A
N/A
14
Scale
Total units
3
1
29
Net change (latest yr)
-1
0
-1
Signed, not yet open
4 (1.33 per open outlet)
0 (0.00 per open outlet)
1 (0.03 per open outlet)
Turnover rate
33.3%
0.0%
6.9%
Contract
Initial term (years)
10
10
10
Renewal term (years)
10
5
10
Initial training (hrs)
48
260
171
Contacts
Franchisee phones
2
2
33

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