Dogdrop Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Dogdrop is a dog care franchise offering flexible dog daycare with membership plans and app-based booking. Franchisees run the facilities, managing staff, pet care operations, and scheduling.
FranchiseVerdict summary · 2026
A Dogdrop franchise requires a total initial investment of $361K – $650K, including a $12K franchise fee and an ongoing 2.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: F (Weakest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $361K – $650K
- 70th pct Pet Services
- Avg gross sales
- N/A
- Royalty
- 2.0%
- 0th pct Pet Services
- Units
- 3
- 18th pct Pet Services
- SBA charge-off
- N/A
Quick verdict · Pet Services · color = vs category peers
Green = favorable by >10% vs Pet Services avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $361K – $650K including a $12K franchise fee, 2.0% ongoing royalty.
- RETURNSTotal operating revenues for FY2024 of $81,353 comprised initial franchise fees of $73,000 and royalty fees of $8,353 (audited statements of Dog Franchise Group, LLC, the franchisor entity).
- RISKVerdict F (Weakest tier), verdict score 28/100 (higher is better).
- DATANo Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Dog Franchise Group, LLC
- Parent company
- DogDrop, Inc.
- Predecessor
- company
- Prior franchisor entity
- CEO title
- CEO
- Shaina Denny
- Incorporated in
- CA
- HQ
- 905 E. 2nd St. Suite 110, Los Angeles, CA 90012
- Auditor
- Kezos & Dunlavy
- Audited financials
- Franchisor revenue
- $81K
- vs $50K prior year
Affiliated brands
- owned Dogdrop location in Denver
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Shaina Denny
- Headquarters
- CA
- Founded
- 2020
- FDD year
- 2025
- States available
- 2
Can you afford it, and what does the money buy?
Entry cost runs 28% below the typical pet services franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown29 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee | $12K | $12K | |
| Initial Training Fee | $7K | $7K | |
| Platform Onboarding Fee | $15K | $15K | |
| Site Selection and Construction Fee | $7K | $7K | |
| Marketing and Design Fee | $8K | $8K | |
| Technology Set Up Fee | $8K | $8K | |
| Your Training Expenses | $10K | $15K | |
| Third Party Training Expense | $225 | $360 | |
| Lease deposit | $6K | $20K | |
| Utility Deposit | $0 | $600 | |
| Rent (3 months) | $18K | $34K | |
| Utilities (3 months) | $900 | $2K | |
| Millwork & Fixtures | $27K | $55K | |
| Leasehold Improvements, Construction and/or Remodeling | $140K | $320K | |
| Architect/Design Fees | $10K | $15K | |
| Appliances | $3K | $6K | |
| Signage | $5K | $16K | |
| Business Licenses and Permits | $750 | $1K | |
| Technology Purchases | $4K | $6K | |
| Internet Service (3 Months) | $375 | $450 | |
| Total initial investment | $361K | $650K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $361K – $650K
- Bottom third — review vs category
- Liquid capital req'd
- $45K – $60K
- Bottom third — review vs category
- Franchise fee
- $12K – $12K
- Top 40% of category vs category
- Royalty
- 2.0%
- percentage · typical 6–8%
- Ad fund
- 3.0%
- typical 3–5%
- Total fee load
- 5.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 2.0% of gross sales |
| Marketing / ad fund | 3.0% of gross sales |
| Technology fee | $350 |
| Training fee | $7K |
| Transfer fee | $9K |
| Renewal fee | $3K |
| Inventory (initial) | $3K – $3K |
| Total fee load | 5.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Dogdrop did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Dogdrop unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
24%
Below the 30–60% attractive-franchise band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
Total operating revenues for FY2024 of $81,353 comprised initial franchise fees of $73,000 and royalty fees of $8,353 (audited statements of Dog Franchise Group, LLC, the franchisor entity).
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 5.0% — below the Pet Services average of 9.3%.
Disclosure
Franchisor chose not to disclose financial performance representations. You will need to gather unit economics directly from existing franchisees.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Pet Services averages
How Dogdrop Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 3
- Opened
- 0
- Last reporting year
- Closed
- 1
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 33.3%
- Company-owned
- 3
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
3-year detail · Item 20
- Opened (3yr)
- 1
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 1
- Reacquired (3yr)
- 1
- Franchisor bought back
- Projected new
- 3
- Franchisor's next-year forecast
- Transfer rate
- 33.3%
- Owners selling to other franchisees
- Ceased ops
- 33.3%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 2 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
2
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Early-stage dog care franchise with dangerously limited operating data, non-transparent unit economics, and questionable system viability despite low litigation history.
Litigation (Item 3)
No litigation required to be disclosed in Item 3
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Kezos & Dunlavy
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 28 / 100 verdict
- 01MINOROnly 3 operating units suggests extremely early-stage system with unproven scalability and minimal peer learning network
- 02MINORNo average revenue or net income disclosure (Item 19) prevents ROI validation and raises transparency concerns
- 03MEDHigh initial investment range ($360K–$650K) without disclosed average unit economics creates repayment risk visibility
- 04MINORMinimal unit count makes territory protection claim difficult to enforce and suggests weak franchisee demand
- 05HIGHGoing concern status with only 3 units indicates capital constraints and potential franchisor financial fragility
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 5.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | protected |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 20 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 5 days |
| Curable defaultsℹ | 1 |
| Mandatory arbitration | Yes |
| Arbitration location | California (franchisor headquarters) |
| Jury trial waiver | No |
| Governing law | CA |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed in Item 3
Items 10, 11
Training & Operations
- Classroom training
- 32 hrs
- On-the-job training
- 16 hrs
- Training location
- Los Angeles, CA (franchisor headquarters or affiliate/franchised location)
- Ongoing training
- Required
- Time to open
- 10 mo
- From signing to launch
- Site selection
- Franchisee selects with franchisor approval
- Franchisor financing
- Not offered
- Item 10
- POS system
- Stripe (Dogdrop proprietary software + Stripe POS)
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Stripe (Dogdrop proprietary software + Stripe POS)
Item 20 · call current owners
Franchisee Contacts
2 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Dogdrop · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Dogdrop franchise?
The total investment to open a Dogdrop franchise ranges from $361K – $650K, with an initial franchise fee of $12K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Dogdrop franchise owners earn?
Dogdrop does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Dogdrop FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Dogdrop FDD and qualifies whose outlets they describe.
What is Dogdrop's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Dogdrop (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Dogdrop franchise locations are there?
As of their most recent FDD filing, Dogdrop has 3 total units in the United States, including 0 franchised units and 3 company-owned units.
Is Dogdrop a good franchise to buy?
FranchiseVerdict rates Dogdrop as a F-grade franchise with a verdict score of 28 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent Dogdrop, you can request corrections or provide updated information.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.