DogdropFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Dogdrop franchise requires a total initial investment of $361K – $650K, including a $12K franchise fee and an ongoing 2.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: F. Run a live ROI scan →
Data last verified June 21, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $361K – $650K
- 65th pct Pet Services
- Avg gross sales
- N/A
- 61st pct Pet Services
- Royalty
- 2.0%
- 1st pct Pet Services
- Units
- 3
- 16th pct Pet Services
- SBA default
- N/A
Quick verdict · Pet Services · color = vs category peers
Green = >15% above Pet Services avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
The franchisor's auditor raised doubt about continued operations. This is a serious risk signal.
Bottom line
- Total investment $361K – $650K including a $12K franchise fee, 2.0% ongoing royalty.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict F (Bottom Quintile) with a risk score of 100/100.
- Auditor disclosed a going-concern note, which flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Dog Franchise Group, LLC
- Parent company
- DogDrop, Inc.
- Predecessor
- company
- Prior franchisor entity
- CEO title
- CEO
- Shaina Denny
- Incorporated in
- CA
- HQ
- 905 E. 2nd St. Suite 110, Los Angeles, CA 90012
- Auditor
- Kezos & Dunlavy
- Audited financials
- Franchisor revenue
- $81K
- vs $50K prior year
- ⚠ Going-concern note
- Disclosed in FDD 2025
- Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.
Affiliated brands
- owned Dogdrop location in Denver
Other brands the franchisor or its parent operates (Item 1).
Overview
About
Dogdrop franchisees operate dog daycare, boarding, and/or grooming facilities, managing daily operations including pet care staff, client scheduling, facility maintenance, and customer service. Day-to-day work involves staff supervision, health/safety compliance, marketing, and customer relationship management in a service-based retail environment.
- CEO
- Shaina Denny
- Headquarters
- CA
- Founded
- 2020
- FDD year
- 2025
- States available
- 2
FDD Item 7 · 2025 filing · 29 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee | $12K | $12K | |
| Initial Training Fee | $7K | $7K | |
| Platform Onboarding Fee | $15K | $15K | |
| Site Selection and Construction Fee | $7K | $7K | |
| Marketing and Design Fee | $8K | $8K | |
| Technology Set Up Fee | $8K | $8K | |
| Your Training Expenses | $10K | $15K | |
| Third Party Training Expense | $225 | $360 | |
| Lease deposit | $6K | $20K | |
| Utility Deposit | $0 | $600 | |
| Rent (3 months) | $18K | $34K | |
| Utilities (3 months) | $900 | $2K | |
| Millwork & Fixtures | $27K | $55K | |
| Leasehold Improvements, Construction and/or Remodeling | $140K | $320K | |
| Architect/Design Fees | $10K | $15K | |
| Appliances | $3K | $6K | |
| Signage | $5K | $16K | |
| Business Licenses and Permits | $750 | $1K | |
| Technology Purchases | $4K | $6K | |
| Internet Service (3 Months) | $375 | $450 | |
| Total initial investment | $361K | $650K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $361K – $650K
- Near category avg vs category
- Liquid capital req'd
- $45K – $60K
- Below avg, review vs category
- Franchise fee
- $12K – $12K
- Better than avg vs category
- Royalty
- 2.0%
- Gross Sales · typical 6–8%
- Ad fund
- 3.0%
- typical 3–5%
- Total fee load
- 5.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 2.0% of gross sales |
| Marketing / ad fund | 3.0% of gross sales |
| Technology fee | $8K |
| Training fee | $7K |
| Transfer fee | $12K |
| Renewal fee | $3K |
| Inventory (initial) | $3K – $3K |
| Total fee load | 5.0% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Pet Services averages
How Dogdrop Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 3
- Opened
- 0
- Last reporting year
- Closed
- 1
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 33.3%
- Company-owned
- 3
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
3-year detail · Item 20
- Transfers (3yr)
- 1
- Projected new
- 3
- Franchisor's next-year forecast
- Transfer rate
- 33.3%
- Owners selling to other franchisees
- Ceased ops
- 33.3%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 4 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- Indiana
- Maryland
- South Dakota
States where the franchisor is registered to sell new franchises (FDD registration filings).
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Early-stage dog care franchise with dangerously limited operating data, non-transparent unit economics, and questionable system viability despite low litigation history.
Litigation (Item 3)
No litigation is required to be disclosed in this Item.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Kezos & Dunlavy⚠ Going-concern note flagged
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 100 / 100 rating
- 01MINOROnly 3 operating units suggests extremely early-stage system with unproven scalability and minimal peer learning network
- 02MINORNo average revenue or net income disclosure (Item 19) prevents ROI validation and raises transparency concerns
- 03MEDHigh initial investment range ($360K–$650K) without disclosed average unit economics creates repayment risk visibility
- 04MINORMinimal unit count makes territory protection claim difficult to enforce and suggests weak franchisee demand
- 05HIGHGoing concern status with only 3 units indicates capital constraints and potential franchisor financial fragility
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Radius or zip codes |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 20 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 5 days |
| Mandatory arbitration | Yes |
| Arbitration location | California |
| Jury trial waiver | Yes |
| Governing law | California |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation is required to be disclosed in this Item.
Items 10, 11
Training & Operations
- Classroom training
- 32 hrs
- On-the-job training
- 16 hrs
- Training location
- On-site and corporate
- Ongoing training
- Required
- Time to open
- 11 mo
- From signing to launch
- Site selection
- franchisor
- POS system
- Stripe
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Stripe
Item 20 · call current owners
Franchisee Contacts
4 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Dogdrop · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Dogdrop franchise?
The total investment to open a Dogdrop franchise ranges from $361K – $650K, with an initial franchise fee of $12K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Dogdrop franchise owners earn?
Dogdrop does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Dogdrop's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Dogdrop (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Dogdrop franchise locations are there?
As of their most recent FDD filing, Dogdrop has 3 total units in the United States, including 0 franchised units and 3 company-owned units.
Is Dogdrop a good franchise to buy?
FranchiseVerdict rates Dogdrop as a F-grade franchise with a risk score of 100 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.