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2 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  AStrongest tierDeka Lash Personal Care & Beauty Remove |  DBelow averageDashing Diva Personal Care & Beauty Remove |
|---|---|---|
| Vitals | ||
Investment range | $286K – $461K | $233K – $517K |
Liquid capital | $6K – $15K | $20K – $40K |
Franchise fee | $60K | $20K |
Royalty rate | 6.0% | N/A |
Ad fund rate | 3.0% | N/A |
| Performance | ||
Avg gross sales | N/A | N/A |
Median gross sales | $264KOutlet subset | N/A |
Avg owner earnings Metric varies by brand. Check type below | N/A | N/A |
Earnings metric | Not classified | Not classified |
| Risk | ||
Rating | AStrongest tier | DBelow average |
Verdict score | 60 / 100 | 29 / 100 |
SBA charge-off rate | 8.2% | N/A |
SBA loans on record | 73 | N/A |
| Scale | ||
Total units | 124 | 5 |
Net change (latest yr) | N/A | N/A |
Turnover rate | 10.5% | 60.0% |
| Contract | ||
Initial term (years) | 10 | 1 |
Renewal term (years) | 10 | 1 |
Initial training (hrs) | 46 | N/A |
| Contacts | ||
Franchisee phones | 129 | 4 |
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