Deka Lash vs Dashing Diva
Franchise Comparison 2026
Both Deka Lash and Dashing Diva are personal care & beauty franchises. Deka Lash requires an investment of $286K – $461K while Dashing Diva requires $233K – $517K. Deka Lash discloses average revenue of $282K; Dashing Diva makes no financial performance representation in its Item 19, which is voluntary under the FTC Franchise Rule. Note: Reported for a subset of outlets rather than the whole system. Deka Lash has SBA lending data on file with a 14.6% charge-off rate. FranchiseVerdict rates Deka Lash B (Above average) and Dashing Diva D (Below average).
| Metric | Deka Lash | Dashing Diva |
|---|---|---|
| Verdict Grade | BAbove average | DBelow average |
| Investment Range | $286K – $461K | $233K – $517K |
| Franchise Fee | $60K | $20K |
| Royalty Rate | 6.0% | Fixed monthly fee based on store size: $1,500-$2,000 (under 1,000 sq ft), $2,000-$3,000 (1,001-2,000 sq ft), $3,000-$4,000 (over 2,000 sq ft) |
| Average Revenue (Item 19) | $282KOutlet subset | N/ANo Item 19 representation |
| SBA Charge-Off Rate | 14.6% (73 loans) | N/A |
| Total Units | 124 | 5 |
| Unit Growth (YoY) | -6 units | -3 units |
| Year Began Franchising | 2016 | 2002 |
| FDD Year | 2025 | 2023 |
Investment Range
$286K – $461K
$233K – $517K
Franchise Fee
$60K
$20K
Royalty Rate
6.0%
Fixed monthly fee based on store size: $1,500-$2,000 (under 1,000 sq ft), $2,000-$3,000 (1,001-2,000 sq ft), $3,000-$4,000 (over 2,000 sq ft)
Average Revenue (Item 19)
$282KOutlet subset
N/ANo Item 19 representation
SBA Charge-Off Rate
14.6% (73 loans)
N/A
Total Units
124
5
Unit Growth (YoY)
-6 units
-3 units
Year Began Franchising
2016
2002
FDD Year
2025
2023