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FranchiseVerdict

Compare

3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These brands report different earnings metrics (Gross Revenue, P&L Bottom Line). Financial figures may not be directly comparable.

Focus by buyer type

Brand
dClutterfly logoCAverage
dClutterfly
Home Services
 Remove
Clear Pest Pros logoBAbove average
Clear Pest Pros
Home Services
 Remove
Gotcha Covered logoAStrongest tier
Gotcha Covered
Home Services
 Remove
Vitals
Investment range
$83K – $209K
$99K – $192K
$123K – $167K
Liquid capital
$10K – $30K
$15K – $20K
$20K – $35K
Franchise fee
$40K
$35K
$70K
Royalty rate
5.0%
7.0%
N/A
Ad fund rate
N/A
2.0%
N/A
Performance
Avg gross sales
$940KCompany-owned only1 outlet
N/A
$590K
Median gross sales
$940KCompany-owned only1 outlet
N/A
$395K
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
N/A
Earnings metric
Gross Revenue
P&L Bottom Line
Not classified
Risk
Rating
CAverage
BAbove average
AStrongest tier
Verdict score
43 / 100
53 / 100
79 / 100
SBA charge-off rate
N/A
N/A
12.7%
SBA loans on record
N/A
N/A
55
Scale
Total units
1
7
172
Net change (latest yr)
N/A
N/A
N/A
Turnover rate
0.0%
0.0%
12.2%
Contract
Initial term (years)
10
5
10
Renewal term (years)
10
5
10
Initial training (hrs)
194
90
100
Contacts
Franchisee phones
1
11
150

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