FranchiseVerdict
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FV-01092·STRONGExcellent91

Gotcha Covered

Home Services - OtherFranchising since 2009Website
Investment
$123K – $217K
58th pct Other
Avg revenue
$580K
24th pct Other
Royalty
Units
172
88th pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $123K – $217K including a $70K franchise fee.
  • Average unit revenue of $580K/year (median $392K).
  • Rated STRONG with a risk score of 44/100. SBA loan default rate of 0.0% across 93 loans (below the industry average).
  • No protected territory and the franchisor reserves the right to compete in your area. Clarify territorial boundaries before signing.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Gotcha Covered Franchising, LLC
Parent company
FS PEP Holdco, LLC
Incorporated in
Colorado
HQ
761 W. 1200 N., Suite 300, Springville, UT 84663
Auditor
Tanner LLC
Audited financials
Franchisor revenue
$47.5M
vs $75.3M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Gotcha Covered unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $580,224
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $123K–$217K
Working capital
$
FDD reports $20K–$35K

Unlevered ROIC · per unit

29%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$58K
EBITDA margin
10.0%
Total invested
$197K
Payback
41 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Gotcha Covered units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$348K

on $1.7M purchase

Total debt

$1.4M

SBA $0.9M + senior + seller note

Overview

About

Gotcha Covered franchisees operate window covering retail and installation businesses, managing customer consultations, design selection, measurement, and professional installation of blinds, shades, and shutters. Daily operations include sales calls, in-home estimates, order management, and coordinating installation teams across an unprotected service territory.

CEO
Wanda Hoegren
Founded
2009
FDD year
2026
States available
36

Item 7 · what it costs

The Vitals

Total investment
$123K – $217K
All-in to open one unit
Liquid capital
$20K – $35K
Cash you must have on hand
Franchise fee
$70K
Royalty
Fixed monthly fee from $350 to $2,250 depending on months…
Ad fund
Fixed monthly fee from $125 to $1,000 depending on months…

Item 19

Financial Performance

Avg gross sales
$580K
Per unit, per year
Median gross sales
$392K
Item 19 type
Average Gross Sales
Sample size
125 units
vs category median 21 · large
Range (low → high)
$90K$3.4M
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank24th
vs Home Services - Other peers
Investment cost rank58th
Lower investment ranks lower (better)
Royalty rate rank54th
Lower royalty = lower percentile (better)
Unit count rank88th
vs Home Services - Other peers
Risk score rank14th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
172
Opened
24
Last reporting year
Closed
3
Turnover rate
1.7%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+1.8%
Net unit change last year
3-yr CAGR
+5.5%
Compounded over last 3 years
2024
172+3
Franchised units
2025
169
Franchised units
2026
163
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 27 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 27 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
93
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

44
Risk · 0-100
STRONG44 / 100

Gotcha Covered presents cautionary risk: stagnant unit growth, undisclosed profitability, unprotected territory, recent breach litigation, and opaque royalty burden relative to disclosed revenue.

Score breakdown · what drove the 44 / 100 rating

  1. 01MEDNo average net income disclosed despite $580k avg revenue — profitability opaque
  2. 02MINORMinimal system growth (1.8% YoY) with only 172 units suggests market saturation or unit underperformance
  3. 03MINORUnprotected territory creates direct competition risk within service area
  4. 04HIGHRecent litigation (Oct 2025) for breach and customer deposit non-refund indicates franchisee financial distress and operational compliance issues
  5. 05MINORFixed royalty structure ($350-$2,250/month) may not scale fairly with seasonal revenue fluctuations typical in window coverings

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Households / ZIP Code
Protected territory
No
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Utah

Item 11

Training & Operations

Classroom training
100 hrs
On-the-job training
0 hrs
POS system
Gotcha Linked
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

100 numbers

Locked
(818) 825-••••
CA
(616) 304-••••
MI
(612) 839-••••
MN

One-time purchase · CSV download · Validation questions included

FDD download

Gotcha Covered · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above