dClutterflyFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A dClutterfly franchise requires a total initial investment of $83K – $209K, including a $40K franchise fee and an ongoing 5.0% royalty[2]. Per the 2025 FDD, average unit revenue was $940K[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $83K – $209K
- 24th pct Home Services
- Avg gross sales
- $940K
- 29th pct Home Services
- Royalty
- 5.0%
- 5th pct Home Services
- Units
- 1
- 2nd pct Home Services
- SBA default
- N/A
Quick verdict · Home Services · color = vs category peers
Green = >15% above Home Services avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Each dollar invested generates 6.4x in gross revenue, well above the typical 1.5-2.5x range.
Started franchising in 2024. Newer systems carry more uncertainty but may offer better territories.
Bottom line
- Total investment $83K – $209K including a $40K franchise fee, 5.0% ongoing royalty.
- Average unit revenue of $940K/year.
- Verdict A (Top Quintile) with a risk score of 37/100.
- Revenue data based on only 1 reporting unit. Treat as directional, not definitive. Ask franchisees directly for current unit economics.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- dClutterfly Franchising, LLC
- CEO title
- Founder and Chief Executive Officer
- Tracy McCubbin
- CEO experience
- 17 yrs
- Years in role or industry
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- CA
- HQ
- 15030 Ventura Boulevard, Suite 558, Sherman Oaks, California 91403
- Auditor
- Valerie A. Jashi
- Audited financials
Overview
About
dClutterfly appears to be a decluttering/organizing service where franchisees manage residential or commercial space organization projects for clients. Daily operations likely involve client consultations, sorting/organizing work, potential donation coordination, and project management. The model suggests hands-on service delivery with possible team scaling as the business grows.
- CEO
- Tracy McCubbin
- Headquarters
- CA
- Founded
- 2023
- FDD year
- 2025
- States available
- 1
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $40K | $40K |
| Working capital (3–6 mo) | $10K | $30K |
| Equipment, build-out, other | $34K | $139K |
| Total initial investment | $83K | $209K |
Source: dClutterfly 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$103K
11.0% margin
Unlevered ROIC
62%
EBITDA / total invested capital
Payback
19 mo
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $83K – $209K
- Better than avg vs category
- Liquid capital req'd
- $10K – $30K
- Better than avg vs category
- Franchise fee
- $40K – $40K
- Better than avg vs category
- Royalty
- 5.0%
- Gross Revenue · typical 6–8%
- Ad fund
- Initially $150 per month
- Total fee load
- 5.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Technology fee | $50 |
| Transfer fee | $10K |
| Renewal fee | $10K |
| Total fee load | 5.0% of rev |
A 5.0% total fee load is unusually lean. More of each revenue dollar stays with the franchisee.
Financial Performance
- Avg gross sales
- $940K
- Per unit, per year
- Median gross sales
- N/A
- Item 19 type
- Affiliate-Owned Business
- Sample size
- 1 units
- vs category median 25 · small
- Transparency
- 8 / 5
- vs category median 4 / 5 · above
Compared against 349 Home Services brands
Revenue is 6.4x the investment midpoint. At typical franchise margins, this suggests a payback under 3 years.
vs Home Services averages
How dClutterfly Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 1
- Opened
- 0
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
- Multi-unit owners
- 1.0%
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 0
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 15 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
dClutterfly presents extreme risk as an unproven, single-unit micro-franchise lacking financial transparency and operating on going concern basis.
Litigation (Item 3)
No litigation required to be disclosed
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Valerie A. Jashi
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 37 / 100 rating
- 01MINOROnly 1 unit in system with unknown growth trajectory indicates nascent/stagnant franchise with no proven scalability
- 02HIGHGoing Concern status is FALSE — suggests material uncertainty about company's ability to continue operations
- 03MEDNo Item 19 (financial performance representations) disclosed despite claiming $940K avg revenue — impossible to verify claims or validate franchisee profitability
- 04MINORMassive investment range ($83K-$209K) with opaque cost structure raises questions about capital requirements and hidden expenses
- 05MINORSingle unit data point is statistically meaningless — cannot determine if $319K net income is typical, outlier, or cherry-picked
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Population-based |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 150,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 20 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 10 days |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | California |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 86 hrs
- On-the-job training
- 108 hrs
- Training location
- On-site and off-site
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
15 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
dClutterfly · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a dClutterfly franchise?
The total investment to open a dClutterfly franchise ranges from $83K – $209K, with an initial franchise fee of $40K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do dClutterfly franchise owners earn?
According to Item 19 of the dClutterfly FDD, the average gross sales per unit is $940K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is dClutterfly's franchise failure rate?
SBA 7(a) loan charge-off data is not available for dClutterfly (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many dClutterfly franchise locations are there?
As of their most recent FDD filing, dClutterfly has 1 total units in the United States, including 0 franchised units and 1 company-owned units.
Is dClutterfly a good franchise to buy?
FranchiseVerdict rates dClutterfly as a A-grade franchise with a risk score of 37 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.