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FranchiseVerdict

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4 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These brands report different earnings metrics (EBITDA $88,219, Owner's Discretionary). Financial figures may not be directly comparable.

These figures come from FDDs of different years (2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Craters & Freighters logoAStrongest tier
Craters & Freighters
Business Services
2026 FDD
Remove
Signarama logoCAverage
Signarama
Business Services
2026 FDD
Remove
STORsquare logoBAbove average
STORsquare
Business Services
2025 FDD
Remove
The Designery logoAStrongest tier
The Designery
Business Services
2025 FDD
Remove
Vitals
FDD filing
FDD issued Apr 13, 2026
FDD issued Mar 27, 2026
FDD issued Apr 21, 2025
FDD issued Apr 25, 2025
Investment range
$207K – $390K
$245K – $345K
$166K – $438K
$185K – $420K
Liquid capital
$40K – $60K
$39K – $61K
$30K – $50K
$20K – $50K
Franchise fee
$30K
$50K
$55K
$55K
Royalty rate
5.0%
6.0%
7.5%
7.0%
Ad fund rate
1.0%
Not extracted
2.0%
2.0%
Performance
Avg gross sales
No Item 19 representation
$916K
$401K1 outlet
$1.3M2 outlets
Median gross sales
Not disclosed
$593K
$401K1 outlet
$1.3M2 outlets
Avg owner earnings
Metric varies by brand. Check type below
Not disclosed
Not extracted
$88K
Not extracted
Earnings metric
Not classified
Not classified
EBITDA $88,219
Owner's Discretionary
Risk
Rating
AStrongest tier
CAverage
BAbove average
AStrongest tier
Verdict score
73 / 100
40 / 100
49 / 100
76 / 100
SBA charge-off rate
Under 10 loans (8)
29.5% (n=276)
Not SBA-matched
Limited · 11 loans
SBA loans on record
8
276
N/A
11
Scale
Total units
65
684
5
73
Net change (latest yr)
-1
+3
Not extracted
+52
Signed, not yet open
0 (0.00 per open outlet)
Not extracted
0 (0.00 per open outlet)
26 (0.36 per open outlet)
Turnover rate
1.5%
3.9%
0.0%
1.4%
Contract
Initial term (years)
15
35
10
10
Renewal term (years)
15
35
10
10
Initial training (hrs)
84
160
80
41
Contacts
Franchisee phones
55
321
1
0

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