STORsquareFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A STORsquare franchise requires a total initial investment of $166K – $438K, including a $55K franchise fee and an ongoing 7.5% royalty[2]. Per the 2025 FDD, average unit revenue was $401K[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $166K – $438K
- 42nd pct Business Serv…
- Avg gross sales
- $401K
- 9th pct Business Serv…
- Royalty
- 7.5%
- 21st pct Business Serv…
- Units
- 5
- 11th pct Business Serv…
- SBA default
- N/A
Quick verdict · Business Services · color = vs category peers
Green = >15% above Business Services avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Started franchising in 2023. Newer systems carry more uncertainty but may offer better territories.
29% cash-on-cash return (based on P&L Bottom Line). Within the 15-30% range most franchise investors consider acceptable.
Bottom line
- Total investment $166K – $438K including a $55K franchise fee, 7.5% ongoing royalty.
- Average unit revenue of $401K/year, with an estimated 29% cash-on-cash return (based on P&L Bottom Line).
- Verdict A (Top Quintile) with a risk score of 44/100.
- Revenue data based on only 1 reporting unit. Treat as directional, not definitive. Ask franchisees directly for current unit economics.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- STORSQUARE FRANCHISE GROUP, LLC
- Incorporated in
- GA
- HQ
- 4450 Winfred Drive, Marietta, GA 30066
- Auditor
- DA Advisory Group PLLC
- Audited financials
Overview
About
STORsquare franchisees operate self-storage facilities or related storage solutions, managing tenant relationships, facility maintenance, and occupancy optimization. Day-to-day operations include tenant acquisition, rent collection, property management, and customer service across a protected territory.
- CEO
- Chase Brown
- Headquarters
- GA
- Founded
- 2022
- FDD year
- 2025
- States available
- 4
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $55K | $55K |
| Working capital (3–6 mo) | $30K | $50K |
| Equipment, build-out, other | $81K | $333K |
| Total initial investment | $166K | $438K |
Source: STORsquare 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$54K
13.5% margin
Unlevered ROIC
16%
EBITDA / total invested capital
Payback
6.3 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $166K – $438K
- Near category avg vs category
- Liquid capital req'd
- $30K – $50K
- Better than avg vs category
- Franchise fee
- $55K – $55K
- Better than avg vs category
- Royalty
- 7.5%
- Gross Revenue · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 9.5%
- vs 9–13% typical
- Payback period
- 3.4 yrs
- From FDD / Item 19
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 7.5% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $95 |
| Transfer fee | $10K |
| Renewal fee | $10K |
| Total fee load | 9.5% of rev |
Financial Performance
- Avg gross sales
- $401K
- Per unit, per year
- Median gross sales
- N/A
- Avg p&l bottom line
- $88K
- Reported as P&L Bottom Line in FDD Item 19
- Cash-on-cash
- 29.2%
- Based on P&L Bottom Line / investment midpoint
- Item 19 type
- Actual results of an existing outlet
- Sample size
- 1 units
- vs category median 32 · small
- Transparency
- 7 / 5
- vs category median 3 / 5 · above
Compared against 360 Business Services brands
vs Business Services averages
How STORsquare Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 5
- Opened
- 0
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 4
- Corporate units in the system
- % franchised
- 20%
- vs corporate-owned
- Net growth (yr3)
- +0.0%
- Net unit change last year
3-year detail · Item 20
- Transfers (3yr)
- 0
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 4 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
4
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Early-stage franchise with insufficient unit density, undisclosed financials, franchisor going concern issues, and unproven unit economics create material risk for franchisee capital loss.
Audited financials (Item 21)
Yes · DA Advisory Group PLLC
Score breakdown · what drove the 44 / 100 rating
- 01MINOROnly 5 units in system with unknown growth trajectory suggests early-stage or stagnant franchise with minimal proven scalability
- 02MEDNo Item 19 financial performance representation disclosed — cannot verify if $88,219 average net income is accurate or achievable
- 03HIGHGoing Concern status is False, indicating potential financial instability at franchisor level that could impact support and viability
- 04MEDHigh investment range ($166k–$438k) against only 5 existing units creates survivorship bias risk and limited peer validation
- 05MINOR7.5% royalty on $401k average revenue equals ~$30k annual royalty with unclear franchisor sustainability at this unit count
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 2 |
| Territory type | population-based |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Georgia |
| Litigation count | 0 |
Items 10, 11
Training & Operations
- Classroom training
- 40 hrs
- On-the-job training
- 40 hrs
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
1 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
STORsquare · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a STORsquare franchise?
The total investment to open a STORsquare franchise ranges from $166K – $438K, with an initial franchise fee of $55K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do STORsquare franchise owners earn?
According to Item 19 of the STORsquare FDD, the average gross sales per unit is $401K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is STORsquare's franchise failure rate?
SBA 7(a) loan charge-off data is not available for STORsquare (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many STORsquare franchise locations are there?
As of their most recent FDD filing, STORsquare has 5 total units in the United States, including 0 franchised units and 4 company-owned units.
Is STORsquare a good franchise to buy?
FranchiseVerdict rates STORsquare as a A-grade franchise with a risk score of 44 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.