FranchiseVerdict
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FV-02460·MODERATEExcellent91

STORsquare

OtherFranchising since 2023Website
Investment
$166K – $438K
56th pct Other
Avg revenue
$401K
14th pct Other
Royalty
7.5%
49th pct Other
Units
5
28th pct Other
SBA default

Bottom line

  • Total investment $166K – $438K including a $55K franchise fee, 7.5% ongoing royalty.
  • Average unit revenue of $401K/year. Estimated payback in 3.4 years.
  • Rated MODERATE with a risk score of 65/100.
  • Emerging franchise — only 3 years of franchising with 5 units. Early-stage systems carry higher risk but may offer better territory availability.

Item 1 · who you're contracting with

The Franchisor

Legal entity
STORSQUARE FRANCHISE GROUP, LLC
Incorporated in
Georgia
HQ
4450 Winfred Drive, Marietta, GA 30066
Auditor
DA Advisory Group PLLC
Audited financials

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one STORsquare unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $401,285
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $166K–$438K
Working capital
$
FDD reports $30K–$50K

Unlevered ROIC · per unit

16%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$54K
EBITDA margin
13.5%
Total invested
$342K
Payback
76 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 STORsquare units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$522K

on $2.6M purchase

Total debt

$2.1M

SBA $1.3M + senior + seller note

Overview

About

STORsquare franchisees operate self-storage facilities or related storage solutions, managing tenant relationships, facility maintenance, and occupancy optimization. Day-to-day operations include tenant acquisition, rent collection, property management, and customer service across a protected territory.

CEO
Chase Brown
Founded
2022
FDD year
2025
States available
4

Item 7 · what it costs

The Vitals

Total investment
$166K – $438K
All-in to open one unit
Liquid capital
$30K – $50K
Cash you must have on hand
Franchise fee
$55K
Royalty
7.5%
Gross Revenue · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
9.5%
vs 9–13% typical
Payback period
3.4 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$401K
Per unit, per year
Median gross sales
Item 19 type
Actual results of an existing outlet
Sample size
1 units
vs category median 20 · small
Transparency
7 / 5
vs category median 3 / 5 · above
Revenue rank14th
vs Other peers
Investment cost rank56th
Lower investment ranks lower (better)
Royalty rate rank49th
Lower royalty = lower percentile (better)
Unit count rank28th
vs Other peers
Risk score rank64th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
5
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
4
Corporate units in the system
% franchised
20%
vs corporate-owned
Net growth (yr3)
+0.0%
Net unit change last year
2023
1±0
Franchised units
2024
1
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 12 · 4 states reported

The Territory Map

FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.

4

states with franchisees (per FDD Item 12)

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

65
Risk · 0-100
MODERATE65 / 100

Early-stage franchise with insufficient unit density, undisclosed financials, franchisor going concern issues, and unproven unit economics create material risk for franchisee capital loss.

Score breakdown · what drove the 65 / 100 rating

  1. 01MINOROnly 5 units in system with unknown growth trajectory suggests early-stage or stagnant franchise with minimal proven scalability
  2. 02MEDNo Item 19 financial performance representation disclosed — cannot verify if $88,219 average net income is accurate or achievable
  3. 03HIGHGoing Concern status is False, indicating potential financial instability at franchisor level that could impact support and viability
  4. 04MEDHigh investment range ($166k–$438k) against only 5 existing units creates survivorship bias risk and limited peer validation
  5. 05MINOR7.5% royalty on $401k average revenue equals ~$30k annual royalty with unclear franchisor sustainability at this unit count

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
population-based
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Georgia

Item 11

Training & Operations

Classroom training
40 hrs
On-the-job training
40 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

1 numbers

Locked
(847) 867-••••
IL

One-time purchase · CSV download · Validation questions included

FDD download

STORsquare · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above