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FranchiseVerdict

Compare

3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These brands report different earnings metrics (Average Net Revenue, Net Billings). Financial figures may not be directly comparable.

Focus by buyer type

Brand
Comfort Keepers logoAStrongest tier
Comfort Keepers
Senior Care
 Remove
New Life Assisted Living logoCAverage
New Life Assisted Living
Senior Care
 Remove
Butterfly Home Care logoCAverage
Butterfly Home Care
Senior Care
 Remove
Vitals
Investment range
$120K – $191K
$110K – $202K
$108K – $204K
Liquid capital
$39K – $191K
$40K – $50K
$30K – $80K
Franchise fee
$55K
$35K
$58K
Royalty rate
N/A
6.0%
6.0%
Ad fund rate
2.0%
1.0%
1.0%
Performance
Avg gross sales
$1.3M
N/A
$5.4MCompany-owned only1 outlet
Median gross sales
$857K
N/A
N/A
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
N/A
Earnings metric
Average Net Revenue
Not classified
Net Billings
Risk
Rating
AStrongest tier
CAverage
CAverage
Verdict score
100 / 100
39 / 100
43 / 100
SBA charge-off rate
3.9%
N/A
N/A
SBA loans on record
116
N/A
N/A
Scale
Total units
624
5
1
Net change (latest yr)
N/A
N/A
N/A
Turnover rate
5.3%
0.0%
0.0%
Contract
Initial term (years)
10
10
10
Renewal term (years)
10
5
10
Initial training (hrs)
48
170
60
Contacts
Franchisee phones
355
0
2

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