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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
These brands report different earnings metrics (P&L Bottom Line, Average Gross Revenues per Reporting Business, Gross Revenue). Financial figures may not be directly comparable.
These figures come from FDDs of different years (2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.
Focus by buyer type
| Brand |  BAbove averageClear Pest Pros Home Services 2026 FDD Remove |  AStrongest tierJet-Black and Yellow Dawg Striping Home Services 2025 FDD Remove |  CAveragedClutterfly Home Services 2025 FDD Remove |
|---|---|---|---|
| Vitals | |||
FDD filing | FDD issued Mar 30, 2026 | FDD issued Aug 1, 2025 | FDD issued Apr 11, 2025 |
Investment range | $99K – $192K | $118K – $174K | $83K – $209K |
Liquid capital | $15K – $20K | $5K – $5K | $10K – $30K |
Franchise fee | $35K | $48K | $40K |
Royalty rate | 7.0% | 1.0% | 5.0% |
Ad fund rate | 2.0% | Not extracted | Not extracted |
| Performance | |||
Avg gross sales | Partial, no system average | $584KPer franchisee, not per outlet | $940KCompany-owned only1 outlet |
Median gross sales | Not extracted | Not extracted | $940KCompany-owned only1 outlet |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not extracted | Not extracted |
Earnings metric | P&L Bottom Line | Average Gross Revenues per Reporting Business | Gross Revenue |
| Risk | |||
Rating | BAbove average | AStrongest tier | CAverage |
Verdict score | 53 / 100 | 86 / 100 | 43 / 100 |
SBA charge-off rate | Not SBA-matched | Limited · 11 loans | Not SBA-matched |
SBA loans on record | N/A | 11 | N/A |
| Scale | |||
Total units | 7 | 130 | 1 |
Net change (latest yr) | +5 | +12 | 0 |
Signed, not yet open | 5 (0.71 per open outlet) | Not extracted | 0 (0.00 per open outlet) |
Turnover rate | 0.0% | 1.6% | 0.0% |
| Contract | |||
Initial term (years) | 5 | 10 | 10 |
Renewal term (years) | 5 | 10 | 10 |
Initial training (hrs) | 90 | 77 | 194 |
| Contacts | |||
Franchisee phones | 11 | 50 | 1 |
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