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FranchiseVerdict

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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
City Express by Marriott logoBAbove average
City Express by Marriott
Lodging
 Remove
Sonesta Select / Sonesta Essential logoBAbove average
Sonesta Select / Sonesta Essential
Lodging
 Remove
Sonesta ES Suites logoCAverage
Sonesta ES Suites
Lodging
 Remove
Vitals
Investment range
$2.8M – $4.9M
$1.9M – $5.2M
$982K – $8.8M
Liquid capital
$300K – $500K
$300K – $600K
$401K – $503K
Franchise fee
$75K
$45K
$65K
Royalty rate
5.0%
5.0%
5.0%
Ad fund rate
1.5%
3.5%
3.5%
Performance
Avg gross sales
N/A
N/A
N/A
Median gross sales
N/A
N/A
N/A
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
N/A
Earnings metric
Not classified
Not classified
Not classified
Risk
Rating
BAbove average
BAbove average
CAverage
Verdict score
48 / 100
54 / 100
43 / 100
SBA charge-off rate
N/A
0.0%
N/A
SBA loans on record
N/A
9
12
Scale
Total units
11
61
73
Net change (latest yr)
N/A
N/A
N/A
Turnover rate
0.0%
6.3%
10.2%
Contract
Initial term (years)
20
20
20
Renewal term (years)
N/A
20
20
Initial training (hrs)
112
31
33
Contacts
Franchisee phones
20
17
53

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