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4 brands side-by-side
Compare up to 5 brands side by side
indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
These figures come from FDDs of different years (2024, 2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.
Focus by buyer type
| Brand |  BAbove averageCENTURY 21® Real Estate 2026 FDD Remove | K DBelow averageKeyGlee Real Estate 2024 FDD Remove |  BAbove averageRed Barn Homebuyers Real Estate 2025 FDD Remove |  BAbove averageRE/MAX Real Estate 2025 FDD Remove |
|---|---|---|---|---|
| Vitals | ||||
FDD filing | 2026 FDD | FDD issued Oct 18, 2024 | FDD issued Apr 21, 2025 | FDD issued Apr 4, 2025 |
Investment range | $36K – $286K | $67K – $257K | $59K – $258K | $45K – $266K |
Liquid capital | $15K – $40K | $20K – $165K | $15K – $30K | $10K – $50K |
Franchise fee | $25K | $45K | $35K | $18K |
Royalty rate | 6.0% | 9.0% | 3.0% | 1.0% |
Ad fund rate | 0.5% | 1.0% | 10.0% | Not extracted |
| Performance | ||||
Avg gross sales | No Item 19 representation | Partial, no system average | No Item 19 representation | No Item 19 representation |
Median gross sales | Not disclosed | Not extracted | Not disclosed | Not disclosed |
Avg owner earnings Metric varies by brand. Check type below | Not disclosed | Not extracted | Not disclosed | Not disclosed |
Earnings metric | Not classified | assumed annual | Not classified | Not classified |
| Risk | ||||
Rating | BAbove average | DBelow average | BAbove average | BAbove average |
Verdict score | 55 / 100 | 29 / 100 | 69 / 100 | 55 / 100 |
SBA charge-off rate | 11.8% (n=207) | Not SBA-matched | Not SBA-matched | 14.2% (n=306) |
SBA loans on record | 207 | N/A | N/A | 306 |
| Scale | ||||
Total units | 1,685 | 64 | 89 | 3,150 |
Net change (latest yr) | -49 | -49 | +32 | -224 |
Signed, not yet open | 11 (0.01 per open outlet) | 0 (0.00 per open outlet) | Not extracted | Not extracted |
Turnover rate | 6.9% | 96.5% | 9.0% | 7.9% |
| Contract | ||||
Initial term (years) | 10 | 10 | 5 | 5 |
Renewal term (years) | Not extracted | 5 | 5 | 5 |
Initial training (hrs) | 20 | 89 | 103 | 50 |
| Contacts | ||||
Franchisee phones | 1,616 | 85 | 105 | 392 |
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