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3 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  CAverageButterfly Home Care Senior Care 2025 FDD Remove |  BAbove averageNew Life Assisted Living Senior Care 2025 FDD Remove |  BAbove averageJovie Senior Care 2025 FDD Remove |
|---|---|---|---|
| Vitals | |||
FDD filing | FDD issued Feb 3, 2025 | FDD issued Mar 27, 2025 | FDD issued Apr 21, 2025 |
Investment range | $108K – $204K | $110K – $202K | $124K – $193K |
Liquid capital | $30K – $80K | $40K – $50K | $40K – $60K |
Franchise fee | $58K | $35K | $50K |
Royalty rate | 6.0% | 6.0% | 5.0% |
Ad fund rate | 1.0% | 1.0% | 2.0% |
| Performance | |||
Avg gross sales | $5.4MCompany-owned onlyNet sales1 outlet | No Item 19 representation | Partial, no system average |
Median gross sales | Not extracted | Not disclosed | Not extracted |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not disclosed | Not extracted |
Earnings metric | Net Billings | Not classified | Not classified |
| Risk | |||
Rating | CAverage | BAbove average | BAbove average |
Verdict score | 43 / 100 | 49 / 100 | 66 / 100 |
SBA charge-off rate | Not SBA-matched | Not SBA-matched | Not SBA-matched |
SBA loans on record | N/A | N/A | N/A |
| Scale | |||
Total units | 1 | 5 | 182 |
Net change (latest yr) | 0 | 0 | -3 |
Signed, not yet open | 0 (0.00 per open outlet) | 2 (0.40 per open outlet) | 0 (0.00 per open outlet) |
Turnover rate | 0.0% | 0.0% | 4.4% |
| Contract | |||
Initial term (years) | 10 | 10 | 10 |
Renewal term (years) | 10 | 5 | 10 |
Initial training (hrs) | 60 | 170 | 28 |
| Contacts | |||
Franchisee phones | 2 | 0 | 54 |
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