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FranchiseVerdict

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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These brands report different earnings metrics (Net Billings, Average Net Revenue). Financial figures may not be directly comparable.

Focus by buyer type

Brand
Butterfly Home Care logoCAverage
Butterfly Home Care
Senior Care
 Remove
Comfort Keepers logoAStrongest tier
Comfort Keepers
Senior Care
 Remove
Jovie logoAStrongest tier
Jovie
Senior Care
 Remove
Vitals
Investment range
$108K – $204K
$120K – $191K
$124K – $193K
Liquid capital
$30K – $80K
$39K – $191K
$40K – $60K
Franchise fee
$58K
$55K
$50K
Royalty rate
6.0%
N/A
5.0%
Ad fund rate
1.0%
2.0%
2.0%
Performance
Avg gross sales
$5.4MCompany-owned only1 outlet
$1.3M
N/A
Median gross sales
N/A
$857K
N/A
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
N/A
Earnings metric
Net Billings
Average Net Revenue
Not classified
Risk
Rating
CAverage
AStrongest tier
AStrongest tier
Verdict score
43 / 100
100 / 100
66 / 100
SBA charge-off rate
N/A
3.9%
N/A
SBA loans on record
N/A
116
N/A
Scale
Total units
1
624
182
Net change (latest yr)
N/A
N/A
N/A
Turnover rate
0.0%
5.3%
16.4%
Contract
Initial term (years)
10
10
10
Renewal term (years)
10
10
10
Initial training (hrs)
60
48
28
Contacts
Franchisee phones
2
355
54

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