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Compare up to 4 brands side by side
indicates the clear winner per row. Ties and missing data are not highlighted.
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand | Bonchon Quick-Service Restaurants Remove | FIVE GUYS® Quick-Service Restaurants Remove | MOD Pizza Quick-Service Restaurants Remove | Crumbl Cookies Quick-Service Restaurants Remove |
|---|---|---|---|---|
| Vitals | ||||
Investment range | $1.0M – $1.3M | $928K – $1.4M | $1.0M – $1.3M | $849K – $1.5M |
Liquid capital | $20K – $60K | $20K – $25K | $30K – $50K | $61K – $100K |
Franchise fee | $35K | $25K | $30K | $50K |
Royalty rate | 5.0% | 6.0% | 5.0% | 8.0% |
Ad fund rate | 4.0% | 2.0% | 2.0% | 2.0% |
| Performance | ||||
Avg gross sales | $1.6M | N/A | N/A | $1.1M |
Median gross sales | $1.5M | N/A | N/A | $1.1M |
Avg owner earnings Metric varies by brand. Check type below | N/A | N/A | N/A | N/A |
Earnings metric | Not classified | Not classified | Not classified | Not classified |
| Risk | ||||
Rating | AStrongest tier | AStrongest tier | CAverage | AStrongest tier |
Verdict score | 75 / 100 | 80 / 100 | 69 / 100 | 81 / 100 |
SBA charge-off rate | 6.7% | 0.0% | 0.0% | 0.0% |
SBA loans on record | 30 | 35 | 1 | 292 |
| Scale | ||||
Total units | 151 | 1,558 | 552 | 1,101 |
Net change (latest yr) | N/A | N/A | N/A | N/A |
Turnover rate | 9.5% | 3.9% | 1.1% | 0.8% |
| Contract | ||||
Initial term (years) | 10 | 10 | 10 | 10 |
Renewal term (years) | 5 | 10 | 10 | 10 |
Initial training (hrs) | 91 | 176 | 188 | 84 |
| Contacts | ||||
Franchisee phones | 157 | 100 | 86 | 8 |
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