FranchiseVerdict
Bonchon logo
FV-00365·STRONGExcellent95

Bonchon

Food & Beverage - Full ServiceFranchising since 2011Website
Investment
$262K – $1.3M
28th pct Full Service
Avg revenue
$1.6M
34th pct Full Service
Royalty
5.0%
15th pct Full Service
Units
151
88th pct Full Service
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $262K – $1.3M including a $35K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $1.6M/year (median $1.5M).
  • Rated STRONG with a risk score of 42/100. SBA loan default rate of 0.0% across 71 loans (below the industry average).
  • System growing at 16.5% CAGR over 3 years with 151 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
BONCHON FRANCHISE LLC
Parent company
Bonchon U.S.A., Inc.
Incorporated in
New York
HQ
15660 North Dallas Parkway, Suite 1150, Dallas, TX 75248
Auditor
Citrin Cooperman & Company, LLP
Audited financials
Franchisor revenue
$13.1M
vs $14.0M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Bonchon unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,595,312
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $262K–$1.3M
Working capital
$
FDD reports $20K–$60K

Unlevered ROIC · per unit

27%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$223K
EBITDA margin
14.0%
Total invested
$824K
Payback
44 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Bonchon units return on equity?

Edit assumptions

Equity IRR · 5-yr

43.6%

6.11× MOIC

Year-1 DSCR

2.01×

EBITDA ÷ debt service

Equity required

$2.8M

on $11.2M purchase

Total debt

$8.4M

SBA $5.0M + senior + seller note

SBA 7(a) request ($5.6M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Franchisees operate fast-casual Korean fried chicken restaurants featuring signature soy garlic and spicy sauces, managing kitchen operations, food preparation, customer service, and delivery logistics. Day-to-day involves food cost management, labor scheduling, quality control, and inventory management in a QSR environment with higher operational complexity than typical chicken concepts.

CEO
Suzie Tsai
Founded
2011
FDD year
2026
States available
27

Item 7 · what it costs

The Vitals

Total investment
$262K – $1.3M
All-in to open one unit
Liquid capital
$20K – $60K
Cash you must have on hand
Franchise fee
$35K
Royalty
5.0%
Gross Revenues · typical 6–8%
Ad fund
4.0%
typical 3–5%
Total fee load
10.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$1.6M
Per unit, per year
Median gross sales
$1.5M
Item 19 type
Gross Revenues
Sample size
128 units
vs category median 15 · large
Range (low → high)
$337K$4.1M
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank34th
vs Food & Beverage - Full Service peers
Investment cost rank28th
Lower investment ranks lower (better)
Royalty rate rank15th
Lower royalty = lower percentile (better)
Unit count rank88th
vs Food & Beverage - Full Service peers
Risk score rank3th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
151
Opened
19
Last reporting year
Closed
14
Turnover rate
9.3%
Company-owned
3
Corporate units in the system
% franchised
98%
vs corporate-owned
Net growth (yr3)
+3.5%
Net unit change last year
3-yr CAGR
+16.5%
Compounded over last 3 years
2024
148+5
Franchised units
2025
143
Franchised units
2026
127
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 19 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 19 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
71
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

42
Risk · 0-100
STRONG42 / 100

Bonchon presents moderate-to-cautious risk with undisclosed profitability metrics, sluggish unit growth, regulatory compliance issues, and unresolved questions about actual franchisee returns relative to high investment requirements.

Score breakdown · what drove the 42 / 100 rating

  1. 01MEDNet income not disclosed in FDD Item 19 — inability to verify profitability claims against $1.6M average revenue
  2. 02MINORSlow unit growth of 3.5% YoY suggests market saturation or franchisee dissatisfaction in mature 151-unit system
  3. 03HIGHLitigation history including trademark/contract disputes and 2020 Washington consent order for unqualified accountants raises franchisor operational/compliance concerns
  4. 04MINORWide investment range ($262K-$1.3M) with no clear breakdown suggests inconsistent unit economics or hidden costs
  5. 05MINOR5% royalty on gross revenues (not net) compounds profitability pressure if margins are thin

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
2
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
New York

Item 11

Training & Operations

Classroom training
26 hrs
On-the-job training
65 hrs
POS system
NCR/Aloha
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

100 numbers

Locked
(714) 852-••••
CA
(617) 758-••••
MA
(209) 473-••••
CA

One-time purchase · CSV download · Validation questions included

FDD download

Bonchon · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above