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FranchiseVerdict

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4 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Appell logoDBelow average
Appell
Business Services
2026 FDD
Remove
True Install logoBAbove average
True Install
Business Services
2026 FDD
Remove
Alphagraphics logoCAverage
Alphagraphics
Business Services
2026 FDD
Remove
One River School logoBAbove average
One River School
Business Services
2025 FDD
Remove
Vitals
FDD filing
FDD issued Apr 30, 2026
FDD issued Mar 27, 2026
FDD issued Apr 6, 2026
FDD issued Jun 11, 2025
Investment range
$225K – $477K
$116K – $590K
$298K – $384K
$180K – $568K
Liquid capital
$20K – $35K
$37K – $203K
$50K – $74K
$10K – $96K
Franchise fee
$60K
$45K
$50K
$45K
Royalty rate
8.0%
7.0%
7.0%
9.0%
Ad fund rate
1.0%
2.0%
2.5%
2.0%
Performance
Avg gross sales
$455KPer franchisee, not per outlet
No Item 19 representation
$1.5M
$615K
Median gross sales
$402KPer franchisee, not per outlet
Not disclosed
$1.1M
$616K
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not disclosed
Not extracted
Not extracted
Earnings metric
Not classified
Not classified
Not classified
Gross Sales
Risk
Rating
DBelow average
BAbove average
CAverage
BAbove average
Verdict score
31 / 100
53 / 100
40 / 100
49 / 100
SBA charge-off rate
Not SBA-matched
Not SBA-matched
28.9% (n=346)
Not SBA-matched
SBA loans on record
N/A
N/A
346
N/A
Scale
Total units
12
6
229
15
Net change (latest yr)
+3
+3
+2
-1
Signed, not yet open
Not extracted
6 (1.00 per open outlet)
20 (0.09 per open outlet)
0 (0.00 per open outlet)
Turnover rate
8.3%
0.0%
1.7%
6.7%
Contract
Initial term (years)
10
10
10
10
Renewal term (years)
10
5
10
10
Initial training (hrs)
39
188
71
56
Contacts
Franchisee phones
1
6
0
1

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