True InstallFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A True Install franchise requires a total initial investment of $116K – $590K, including a $45K franchise fee and an ongoing 7.0% royalty[2]. The 2026 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: C. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2026 FDD issuance
Overview
- Investment
- $116K – $590K
- 35th pct Business Serv…
- Avg gross sales
- N/A
- 29th pct Business Serv…
- Royalty
- 7.0%
- 15th pct Business Serv…
- Units
- 6
- 12th pct Business Serv…
- SBA default
- N/A
Quick verdict · Business Services · color = vs category peers
Green = >15% above Business Services avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Started franchising in 2023. Newer systems carry more uncertainty but may offer better territories.
Bottom line
- Total investment $116K – $590K including a $45K franchise fee, 7.0% ongoing royalty.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict C (Average) with a risk score of 65/100.
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Alliance Franchise Brands LLC
- Parent company
- Alliance Franchise Holdings LLC
- Incorporated in
- MI
- HQ
- 47585 Galleon Drive, Plymouth, Michigan 48170-2466
- Auditor
- Plante & Moran, PLLC
- Audited financials
- Franchisor revenue
- $28.4M
- vs $28.2M prior year
Overview
About
True Install franchisees appear to operate in home services installation or related contracting (exact service category not specified in data provided). Day-to-day operations likely involve direct customer service delivery, scheduling installations, managing subcontractors or crews, invoicing, and maintaining quality standards under brand guidelines while remitting 7% monthly royalties to franchisor.
- CEO
- Michael Marcantonio
- Headquarters
- MI
- Founded
- 2000
- FDD year
- 2026
- States available
- 5
FDD Item 7 · 2026 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $45K | $45K |
| Working capital (3–6 mo) | $37K | $203K |
| Equipment, build-out, other | $34K | $342K |
| Total initial investment | $116K | $590K |
Source: True Install 2026 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $116K – $590K
- Better than avg vs category
- Liquid capital req'd
- $37K – $203K
- Near category avg vs category
- Franchise fee
- $20K – $45K
- Better than avg vs category
- Royalty
- 7.0%
- Gross Sales · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 9.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 7.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $100 |
| Transfer fee | $10K |
| Total fee load | 9.0% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Business Services averages
How True Install Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 6
- Opened
- 3
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Multi-unit owners
- 28.6%
- Net growth (yr3)
- +100.0%
- Net unit change last year
- 3-yr CAGR
- +200.0%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 0
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 5 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Nascent 6-unit system with zero financial transparency, recent regulatory consent order, litigation history, and undisclosed profitability creates substantial investment risk despite protected territory.
Audited financials (Item 21)
Yes · Plante & Moran, PLLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Score breakdown · what drove the 65 / 100 rating
- 01MINORNo Item 19 financial performance disclosure (avg revenue/net income not provided) makes ROI validation impossible
- 02MINOROnly 6 units system-wide with 100% YoY growth mathematically requires only 3 prior units — suggests nascent or severely contracted system
- 03MINORRecent 2025 consent order with Washington DFI regarding technology services fees indicates regulatory compliance issues post-FDD filing
- 04HIGHThree litigation/arbitration cases within past 7 years (two settled 2018, one ongoing 2025) shows dispute pattern with affiliates and franchisees
- 05MEDHigh royalty rate (7%) combined with undisclosed profitability creates uncertainty on net income viability
- 06HIGHGoing Concern = False is non-standard flag language; clarification needed on franchisor financial stability
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 1 |
| Territory type | protected |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Not allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Michigan |
| Litigation count | 3 |
Items 10, 11
Training & Operations
- Classroom training
- 110 hrs
- On-the-job training
- 78 hrs
- POS system
- Workiz Field Service Management Software
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Workiz Field Service Management Software
Item 20 · call current owners
Franchisee Contacts
6 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
True Install · FDD (2026) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a True Install franchise?
The total investment to open a True Install franchise ranges from $116K – $590K, with an initial franchise fee of $45K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do True Install franchise owners earn?
True Install does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is True Install's franchise failure rate?
SBA 7(a) loan charge-off data is not available for True Install (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many True Install franchise locations are there?
As of their most recent FDD filing, True Install has 6 total units in the United States, including 2 franchised units and 0 company-owned units. 3 new units were opened in the latest reporting year.
Is True Install a good franchise to buy?
FranchiseVerdict rates True Install as a C-grade franchise with a risk score of 65 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.