FranchiseVerdict
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FV-02799·MODERATEExcellent86

True Install

Formerly known as Alliance Franchise Brands

Business Services - Printing & SignsFranchising since 2023Website
Investment
$116K – $590K
30th pct Printing & Si…
Avg revenue
67th pct Printing & Si…
Royalty
7.0%
40th pct Printing & Si…
Units
6
7th pct Printing & Si…
SBA default

Bottom line

  • Total investment $116K – $590K including a $45K franchise fee, 7.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 65/100.
  • No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Alliance Franchise Brands LLC
Parent company
Alliance Franchise Holdings LLC
Incorporated in
Michigan
HQ
47585 Galleon Drive, Plymouth, Michigan 48170-2466
Auditor
Plante & Moran, PLLC
Audited financials
Franchisor revenue
$28.4M
vs $28.2M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one True Install unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: retail
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $116K–$590K
Working capital
$
FDD reports $37K–$203K

Unlevered ROIC · per unit

10%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$45K
EBITDA margin
6.0%
Total invested
$473K
Payback
126 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

True Install franchisees appear to operate in home services installation or related contracting (exact service category not specified in data provided). Day-to-day operations likely involve direct customer service delivery, scheduling installations, managing subcontractors or crews, invoicing, and maintaining quality standards under brand guidelines while remitting 7% monthly royalties to franchisor.

CEO
Michael Marcantonio
Founded
2000
FDD year
2026
States available
5

Item 7 · what it costs

The Vitals

Total investment
$116K – $590K
All-in to open one unit
Liquid capital
$37K – $203K
Cash you must have on hand
Franchise fee
$45K
Royalty
7.0%
Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
9.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
6
Opened
3
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Multi-unit owners
28.6%
Net growth (yr3)
+100.0%
Net unit change last year
3-yr CAGR
+200.0%
Compounded over last 3 years
2024
6+3
Franchised units
2025
3
Franchised units
2026
2
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 15 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 15 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

65
Risk · 0-100
MODERATE65 / 100

Nascent 6-unit system with zero financial transparency, recent regulatory consent order, litigation history, and undisclosed profitability creates substantial investment risk despite protected territory.

Score breakdown · what drove the 65 / 100 rating

  1. 01MINORNo Item 19 financial performance disclosure (avg revenue/net income not provided) makes ROI validation impossible
  2. 02MINOROnly 6 units system-wide with 100% YoY growth mathematically requires only 3 prior units — suggests nascent or severely contracted system
  3. 03MINORRecent 2025 consent order with Washington DFI regarding technology services fees indicates regulatory compliance issues post-FDD filing
  4. 04HIGHThree litigation/arbitration cases within past 7 years (two settled 2018, one ongoing 2025) shows dispute pattern with affiliates and franchisees
  5. 05MEDHigh royalty rate (7%) combined with undisclosed profitability creates uncertainty on net income viability
  6. 06HIGHGoing Concern = False is non-standard flag language; clarification needed on franchisor financial stability

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Protected Territory based on business count
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Not allowed
Litigation count
3
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Michigan

Item 11

Training & Operations

Classroom training
110 hrs
On-the-job training
78 hrs
POS system
Workiz Field Service Management Software
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

23 numbers

Locked
(804) 371-••••
VA
(916) 445-••••
CA
(701) 328-••••
ND

One-time purchase · CSV download · Validation questions included

FDD download

True Install · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above