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FranchiseVerdict

Compare

3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These brands report different earnings metrics (P&L Bottom Line, Owner's Discretionary). Financial figures may not be directly comparable.

Focus by buyer type

Brand
1Heart Caregiver Services logoAStrongest tier
1Heart Caregiver Services
Senior Care
 Remove
Hallmark Homecare logoAStrongest tier
Hallmark Homecare
Senior Care
 Remove
Happier at Home logoAStrongest tier
Happier at Home
Senior Care
 Remove
Vitals
Investment range
$98K – $145K
$110K – $135K
$101K – $143K
Liquid capital
$35K – $55K
$40K – $55K
$20K – $35K
Franchise fee
$55K
$60K
$49K
Royalty rate
5.0%
6.0%
5.0%
Ad fund rate
2.0%
1.0%
1.0%
Performance
Avg gross sales
$1.0M
N/A
N/A
Median gross sales
$557K
N/A
$593K
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
N/A
Earnings metric
P&L Bottom Line
Owner's Discretionary
Not classified
Risk
Rating
AStrongest tier
AStrongest tier
AStrongest tier
Verdict score
61 / 100
79 / 100
66 / 100
SBA charge-off rate
0.0%
0.0%
N/A
SBA loans on record
1
13
5
Scale
Total units
16
59
19
Net change (latest yr)
N/A
N/A
N/A
Turnover rate
0.0%
11.9%
15.8%
Contract
Initial term (years)
10
10
10
Renewal term (years)
5
10
10
Initial training (hrs)
44
74
108
Contacts
Franchisee phones
22
41
25

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