FranchiseVerdict
Happier at Home logo
FV-01154·STRONGExcellent95

Happier at Home

Formerly known as HomeVestors of America

Home Services - OtherFranchising since 2011Website
Investment
$101K – $143K
43rd pct Other
Avg revenue
$617K
27th pct Other
Royalty
5.0%
6th pct Other
Units
19
33rd pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $101K – $143K including a $49K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $617K/year (median $593K).
  • Rated STRONG with a risk score of 49/100. SBA loan default rate of 0.0% across 10 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Happier at Home, LLC
Incorporated in
New York
HQ
31 Oak Meadow Trail, Pittsford, NY 14534
Auditor
Amidon & Villeneuve, CPA's P.C.
Audited financials
Franchisor revenue
$931K
vs $1.2M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Happier at Home unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $617,302
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $101K–$143K
Working capital
$
FDD reports $20K–$35K

Unlevered ROIC · per unit

54%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$80K
EBITDA margin
13.0%
Total invested
$150K
Payback
22 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Happier at Home units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$741K

on $3.7M purchase

Total debt

$3.0M

SBA $1.9M + senior + seller note

Overview

About

Happier at Home franchisees likely operate in the home services, senior care, wellness, or cleaning space, providing in-home services to residential clients. Day-to-day operations typically involve scheduling client visits, managing service delivery, customer relationship management, and handling billing and collections from individual households.

CEO
Deborah Bernacki
Founded
2004
FDD year
2026
States available
12

Item 7 · what it costs

The Vitals

Total investment
$101K – $143K
All-in to open one unit
Liquid capital
$20K – $35K
Cash you must have on hand
Franchise fee
$49K
Royalty
5.0%
Percentage of Gross Sales with monthly minimums starting in year 2 · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
6.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$617K
Per unit, per year
Median gross sales
$593K
Item 19 type
Gross Sales
Sample size
13 units
vs category median 21
Range (low → high)
$225K$988K
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank27th
vs Home Services - Other peers
Investment cost rank43th
Lower investment ranks lower (better)
Royalty rate rank6th
Lower royalty = lower percentile (better)
Unit count rank33th
vs Home Services - Other peers
Risk score rank22th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
19
Opened
3
Last reporting year
Closed
3
Turnover rate
15.8%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+0.0%
Net unit change last year
3-yr CAGR
+171.4%
Compounded over last 3 years
2024
19±0
Franchised units
2025
19
Franchised units
2026
7
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 14 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 14 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
10
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

49
Risk · 0-100
STRONG49 / 100

Early-stage, lightly-regulated franchise system with recent state enforcement action, undisclosed profitability metrics, and minimal unit count raises substantial concerns about franchisor compliance, franchisee ROI, and system sustainability.

Score breakdown · what drove the 49 / 100 rating

  1. 01MINORRecent regulatory enforcement action in Washington (July 2025) for unlicensed franchise sales indicates compliance issues and potential systemic problems in franchise offering practices
  2. 02MINORNet income data withheld from Item 19 — inability to verify profitability claims against the stated $617,302 average revenue figure
  3. 03MEDOnly 19 franchised units with unknown/undisclosed growth trajectory raises questions about system viability and market acceptance
  4. 04MINORHigh initial investment ($101K-$143K) combined with 5% royalty + minimum royalty structure creates significant financial pressure on franchisees
  5. 05MINOR10-year term is lengthy given the young/unproven franchise system size and lack of transparent unit growth data
  6. 06HIGHGoing Concern status is 'False' but franchisor's regulatory violations suggest potential operational or financial instability

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Zip code based
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
New York

Item 11

Training & Operations

Classroom training
44 hrs
On-the-job training
64 hrs
POS system
eRSP
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

25 numbers

Locked
(937) 302-••••
OH
(281) 936-••••
TX
(585) 654-••••
NY

One-time purchase · CSV download · Validation questions included

FDD download

Happier at Home · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above