Bottom line
- Total investment $100K – $191K including a $50K franchise fee, 7.5% ongoing royalty.
- Average unit revenue of $3K/year (median $1K).
- Rated CAUTION with a risk score of 70/100. SBA loan default rate of 0.0% across 2 loans (below the industry average).
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one NorthStar Moving unit return on the cash you put in?
Unlevered ROIC · per unit
0%
Below typical band (30–60%)
Overview
About
NorthStar Moving franchisees operate local residential and commercial moving services, managing crews, coordinating logistics, and handling customer acquisition within protected territories. Day-to-day operations include job scheduling, crew supervision, equipment maintenance, customer service, and local marketing to generate moves and maintain recurring client relationships.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 14 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Minimal franchise scale with undisclosed profitability data and thin revenue margins create significant validation and sustainability concerns.
Score breakdown · what drove the 70 / 100 rating
- 01MEDOnly 5 franchised units in system with no disclosed net income data limits ability to validate profitability claims
- 02MINORAverage revenue of $269,310 against $99,500-$191,000 investment suggests tight margins, especially after 7.5% royalty and operating expenses
- 03MEDNo Item 19 (Financial Performance Representations) disclosed prevents verification of actual franchisee earnings
- 04MINORExtremely small franchise system (5 units) increases risk of viability and franchisor support infrastructure
- 05MINOR100% YoY unit growth from 5 units is statistically insignificant and may reflect single-unit addition
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
15 numbers
One-time purchase · CSV download · Validation questions included
FDD download
NorthStar Moving · FDD (2025) PDF