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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
ZAGG logoAStrongest tier
ZAGG
Retail
2026 FDD
Remove
Pearce Bespoke logoBAbove average
Pearce Bespoke
Retail
2025 FDD
Remove
Vitals
FDD filing
FDD issued Mar 9, 2026
FDD issued May 21, 2025
Investment range
$49K – $109K
$43K – $128K
Liquid capital
$21K – $25K
$0 – $20K
Franchise fee
$15K
$29K
Royalty rate
5.0%
10.0%
Ad fund rate
1.0%
2.0%
Performance
Avg gross sales
Partial, no system average
No Item 19 representation
Median gross sales
Not extracted
Not disclosed
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not disclosed
Earnings metric
monthly label but treated as annual (conservative)
Not classified
Risk
Rating
AStrongest tier
BAbove average
Verdict score
78 / 100
68 / 100
SBA charge-off rate
Under 10 loans (1)
Under 10 loans (3)
SBA loans on record
1
3
Scale
Total units
98
51
Net change (latest yr)
-1
+11
Signed, not yet open
Not extracted
0 (0.00 per open outlet)
Turnover rate
5.1%
0.0%
Contract
Initial term (years)
3
10
Renewal term (years)
3
5
Initial training (hrs)
34
57
Contacts
Franchisee phones
84
22

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