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2 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  BAbove averageWyndham Grand Lodging Remove |  AStrongest tierHampton by Hilton Lodging Remove |
|---|---|---|
| Vitals | ||
Investment range | $1.6M – $37.4M | $17.0M – $24.7M |
Liquid capital | $1.1M – $2.6M | $500K – $700K |
Franchise fee | $50K | $100K |
Royalty rate | 5.0% | 6.0% |
Ad fund rate | 3.0% | 4.0% |
| Performance | ||
Avg gross sales | N/A | N/A |
Median gross sales | N/A | N/A |
Avg owner earnings Metric varies by brand. Check type below | N/A | N/A |
Earnings metric | Not classified | Not classified |
| Risk | ||
Rating | BAbove average | AStrongest tier |
Verdict score | 54 / 100 | 83 / 100 |
SBA charge-off rate | 0.0% | 3.3% |
SBA loans on record | 1 | 195 |
| Scale | ||
Total units | 10 | 2,390 |
Net change (latest yr) | N/A | N/A |
Turnover rate | 0.0% | 1.8% |
| Contract | ||
Initial term (years) | 20 | 22 |
Renewal term (years) | N/A | N/A |
Initial training (hrs) | 67 | 104 |
| Contacts | ||
Franchisee phones | 12 | 93 |
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