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Compare up to 4 brands side by side
indicates the clear winner per row. Ties and missing data are not highlighted.
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand | Wyndham Garden Lodging Remove | Classico Collection By Sonesta Lodging Remove | Hyatt Studios Lodging Remove | Sonesta Simply Suites Lodging Remove |
|---|---|---|---|---|
| Vitals | ||||
Investment range | $15.6M – $20.3M | $1.9M – $34.0M | $13.3M – $20.7M | $14.0M – $19.2M |
Liquid capital | $144K – $209K | $526K – $1.8M | $400K – $500K | $301K – $453K |
Franchise fee | $35K | $75K | $50K | $50K |
Royalty rate | 5.0% | 5.0% | 5.0% | 5.0% |
Ad fund rate | 3.0% | 2.5% | 3.0% | 3.5% |
| Performance | ||||
Avg gross sales | N/A | N/A | N/A | N/A |
Median gross sales | N/A | N/A | N/A | N/A |
Avg owner earnings Metric varies by brand. Check type below | N/A | N/A | N/A | N/A |
Earnings metric | Not classified | Not classified | Not classified | Not classified |
| Risk | ||||
Rating | BAbove average | DBelow average | CAverage | BAbove average |
Verdict score | 56 / 100 | 35 / 100 | 45 / 100 | 49 / 100 |
SBA charge-off rate | 0.0% | N/A | N/A | N/A |
SBA loans on record | 6 | N/A | N/A | 3 |
| Scale | ||||
Total units | 76 | 1 | 0 | 67 |
Net change (latest yr) | N/A | N/A | N/A | N/A |
Turnover rate | 4.0% | 0.0% | N/A | 3.0% |
| Contract | ||||
Initial term (years) | 20 | 20 | 20 | 20 |
Renewal term (years) | N/A | 20 | 10 | 20 |
Initial training (hrs) | 34 | 32 | 391 | 33 |
| Contacts | ||||
Franchisee phones | 78 | 1 | 9 | 0 |
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