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3 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  BAbove averageWOOFIE’S Pet Services 2025 FDD Remove |  AStrongest tierDog Training Elite Pet Services 2025 FDD Remove |  BAbove averageFurry Land Pet Services 2025 FDD Remove |
|---|---|---|---|
| Vitals | |||
FDD filing | 2025 FDD | FDD issued Dec 4, 2025 | FDD issued Apr 30, 2025 |
Investment range | $180K – $295K | $188K – $297K | $137K – $310K |
Liquid capital | $60K – $80K | $22K – $50K | $35K – $40K |
Franchise fee | $58K | $110K | $65K |
Royalty rate | 6.5% | 8.0% | 6.0% |
Ad fund rate | 2.0% | 1.0% | 1.0% |
| Performance | |||
Avg gross sales | $272KPer territory, not per outlet | $335KPer franchisee, not per outlet | Partial, no system averageOutlets $79K-$850K |
Median gross sales | $125KPer territory, not per outlet | $278KPer franchisee, not per outlet | Not extracted |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not extracted | Not extracted |
Earnings metric | Not classified | Not classified | Not classified |
| Risk | |||
Rating | BAbove average | AStrongest tier | BAbove average |
Verdict score | 68 / 100 | 71 / 100 | 60 / 100 |
SBA charge-off rate | Limited · 21 loans | Limited · 19 loans | Under 10 loans (7) |
SBA loans on record | 21 | 19 | 7 |
| Scale | |||
Total units | 82 | 419 | 72 |
Net change (latest yr) | +43 | +21 | +19 |
Signed, not yet open | 14 (0.17 per open outlet) | 1 (0.00 per open outlet) | 4 (0.06 per open outlet) |
Turnover rate | 2.4% | 0.0% | 4.2% |
| Contract | |||
Initial term (years) | 10 | 10 | 10 |
Renewal term (years) | 10 | 10 | 10 |
Initial training (hrs) | 104 | 216 | 57 |
| Contacts | |||
Franchisee phones | 62 | 1 | 35 |
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