Furry Land Franchise Cost, Revenue & Review 2026
- Investment
- $137K – $310K
- Disclosed sales
- partial, no system average
- SBA charge-off
- Under 10 loans (7)
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Furry Land, part of Phoenix Franchise Brands, is a mobile pet grooming franchise that brings full grooming to customers' driveways in equipped vans. Franchisees run mobile operations, managing groomers, appointments, and pet care.
FranchiseVerdict summary · 2026
A Furry Land franchise requires a total initial investment of $137K – $310K, including a $65K franchise fee and an ongoing 6.0% royalty[2]. The 2025 FDD on file does not yield a unit-revenue figure we can publish. FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: medium - issued 12 to 24 months ago; a newer filing is likely on file
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✗ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored6 of 6 headline figures on this page cite a page of the filing.
Overview
- Investment
- $137K – $310K
- 35th pct Pet Services
- Avg gross sales
- N/A
- Royalty
- 6.0%
- 18th pct Pet Services
- Units
- 72
- 74th pct Pet Services
- SBA charge-off
- N/A
Quick verdict · Pet Services · color = vs category peers
Green = favorable by >10% vs Pet Services median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $137K – $310K including a $65K franchise fee, 6.0% ongoing royalty.
- RETURNSItem 19 reports outlet revenue, but not in a form that yields a per-outlet average we can compare across brands.
- RISKVerdict B (Above average), verdict score 60/100 (higher is better).
- GROWTHPositive: net +19 franchised outlets in the latest year (22 opened, 3 closed); 4 signed but not yet open (Item 20).
- GROWTHSystem growing at 407.1% CAGR over 3 years with 72 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Furry Cuts! Petmobile International, LLC
- Parent company
- Phoenix Franchise Brands, LLC
- FDD Item 1, page 6 of the 2025 FDD
- Predecessor
- Furry Land, LP
- Prior franchisor entity
- CEO title
- Chief Executive Officer of Phoenix Franchise Brands
- Gregory A. Longe
- CEO experience
- 5 yrs
- Years in role or industry
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- DE
- HQ
- 19500 Victor Parkway, Livonia, MI 48152
- Auditor
- Mattina, Kent & Gibbons, P.C.
- Audited financials
- Franchisor revenue
- $4.6M
- vs $4.0M prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Same owner · FDD Item 1, page 6
2 other brands on this site name Phoenix Franchise Brands, LLC as parent or ultimate parent in their own FDD.
Grouped by the owner's name as each filing prints it (this page: the 2025 FDD). Spelling variants of the same group may be listed apart; a brand is never grouped with an owner its filing does not name.
Overview
About
- CEO
- Gregory A. Longe
- Headquarters
- MI
- Founded
- 2021
- FDD year
- 2025
- States available
- 31
Can you afford it, and what does the money buy?
Entry cost runs 32% below the typical pet services franchise.
Source: FDD 2025 · Items 5–7
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $65K | $65K |
| Working capital (3–6 mo) | $35K | $40K |
| Equipment, build-out, other | $37K | $205K |
| Total initial investment | $137K | $310K |
Source: Furry Land 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $137K – $310K
- Top 40% of category vs category
- Liquid capital req'd
- $35K – $40K
- Middle of category vs category
- Franchise fee
- $65K
- Bottom third — review vs category
- Royalty
- 6.0%
- Set by a formula · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 7.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $175 |
| Transfer fee | $10K |
| Renewal fee | $10K |
| Total fee load | 7.0% of rev |
What do units actually make?
Source: FDD 2025 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
No Item 19 revenue figure for Furry Land is on file. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one Furry Land unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
- Item 19 type
- gross sales
- Sample size
- 52
- vs category median 12 · large
- Range (low → high)
- $79K→$850KCited, not corroborated — printed on page 42 of the 2025 FDD. Nothing else in our record independently restates or re-derives it.
- Cohort dispersion (min → max)
- Quartile band
- $215K→$628K
- Bottom 25% → top 25%
- Reporting year
- 2024
- Fiscal year the figures cover
- Source filing
- FDD 2025
- Disclosed in the 2025 filing, covering 2024
Compared against 69 Pet Services brands
Item 19 · by group
What the filing does disclose
Item 19 of this FDD reports performance in more than one group. We publish no single average for this brand; the groups the filing does disclose are listed below, quoted from its own Item 19 table.
Each row below is quoted from the FDD's own Item 19 table. Gross sales are not profit.
Item 19 detail
By quartile
| Segment | Sample | Avg |
|---|---|---|
| Top 25% | 13 | $628K |
| Upper Middle 25% | 13 | $458K |
| Lower Middle 25% | 13 | $240K |
| Lowest 25% | 13 | $215K |
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 7.0% (near the Pet Services median).
Disclosure
Item 19 reports outlet revenue, but not in a form that yields a per-outlet average we can compare across brands.
Operator retention
System expanding at 407.1% CAGR over 3 years across 72 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Pet Services medians
How Furry Land Compares
Category median of published Pet Services brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 72
- Opened
- 22
- Last reporting year
- Closed
- 3
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 4.2%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 99%
- vs corporate-owned
- Net growth (3-yr)
- Outlier (see FDD)
- Likely small-sample artifact
- 3-yr CAGR
- Outlier (see FDD)
- Likely small-sample artifact
Last fiscal year · Item 20 exits and transfers
- Terminated
- 0
- Not renewed
- 0
- Transferred
- 2
- Signed, not yet open
- 4
- 0.06 per open outlet · Item 20 Table 5
- Projected new
- 0
- Franchisor's next-year forecast
- Transfer rate
- 2.8%
- Owners selling to other franchisees
- Ceased ops
- 4.2%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 16 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Where the owners are · Item 20 owner list
35 current owners across 16 states.
- TX 9
- PA 4
- OR 3
- WI 3
- NJ 2
- OH 2
- SC 2
- TN 2
- FL 1
- NE 1
- NM 1
- NV 1
- +4 more states
Counts only, from the list the franchisor prints in Item 20. Names and phone numbers are for your own due diligence and are not shown here.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 7 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 7
- Loan volume
- $2.1M
- Median loan
- $246K
- 50th percentile
- Charge-off rate
- Under 10 loans (7)
- Insufficient SBA coverage: 7 loans, rate hidden below 10
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- Under 10 loans (7)
- 5-yr charge-off
- Under 10 loans (7)
- Loans approved 2021+
- Active lenders
- 3
- Defaults
- N/A
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Litigation (Item 3)
Subject: officers or affiliates. The franchisor is not a named party in these cases.
No litigation against Furry Cuts! Petmobile International, LLC directly. Multiple affiliate cases disclosed: Spray Foam Genie arbitration (Jamil v. SFG, $1M+ claim pending); Fetch! Pet Care class arbitration (49 claimants); Door Renew settlement ($151,525); Fetch! historical state regulatory consent orders.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Mattina, Kent & Gibbons, P.C.
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Audited statements of Furry Cuts! Petmobile International, LLC (the franchisor d/b/a Furry Land) for FY ended Dec 31, 2024 and 2023. Auditor issued a going-concern note; company has a members' deficit of $(1,057,270). FY2024 net income of $1,032,702 driven by $453,397 gain on debt extinguishment and operating income of $532,873.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 60 / 100 verdict
- 01HIGHExtensive litigation history across affiliated brands (Door Renew, Spray Foam Genie, Fetch! Pet Care) involving registration violations, breach of contract, and non-compete enforcement — suggests systemic compliance and operational issues
- 02MINOR6% royalty on weekly gross revenues (not net) creates ongoing cash flow burden regardless of profitability
- 03MINORAggressive unit growth (36.5% YoY) without transparent financial metrics raises quality control and franchisee sustainability concerns
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 7.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Territory type | Protected territory |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 100 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Arbitration location | Delaware |
| Jury trial waiver | No |
| Governing law | DE |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation against Furry Cuts! Petmobile International, LLC directly. Multiple affiliate cases disclosed: Spray Foam Genie arbitration (Jamil v. SFG, $1M+ claim pending); Fetch! Pet Care class arbitration (49 claimants); Door Renew settlement ($151,525); Fetch! historical state regulatory consent orders.
Items 10, 11
Training & Operations
- Classroom training
- 17 hrs
- On-the-job training
- 40 hrs
- Training location
- Livonia, MI or a location of franchisor's choosing
- Ongoing training
- Required
- Field support
- 40 hrs/yr
- On-site visits per year
- Time to open
- 2 mo
- From signing to launch
- Site selection
- Franchisor and franchisee jointly agree on DMA; mobile business run from home office
- Franchisor financing
- Not offered
- Item 10
- POS system
- Clover Network
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Clover Network
Item 20 · call current owners
Franchisee Contacts
35 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Furry Land franchise?
The total investment to open a Furry Land franchise ranges from $137K – $310K, with an initial franchise fee of $65K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Furry Land franchise owners earn?
Item 19 of the Furry Land FDD discloses outlet figures from $79K to $850K but no single average across all outlets. These are gross sales figures, not profit; the Revenue section shows what the filing reports and on what basis. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Who owns Furry Land?
Furry Land is franchised by Furry Cuts! Petmobile International, LLC. Its parent company is Phoenix Franchise Brands, LLC. Source: FDD Item 1, 2025 filing.
What is Item 19 in the Furry Land FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Furry Land FDD and qualifies whose outlets they describe.
What is Furry Land's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Furry Land (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Furry Land franchise locations are there?
As of their most recent FDD filing, Furry Land has 72 total units in the United States, including 71 franchised units and 1 company-owned units. 22 new units were opened in the latest reporting year.
Is Furry Land a good franchise to buy?
FranchiseVerdict rates Furry Land as a B-grade franchise with a verdict score of 60 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.