FranchiseVerdict
Furry Land logo
FV-01025·STRONGExcellent86

Furry Land

Formerly known as Petmobile

Personal Services - Pet CareFranchising since 2022Website
Investment
$137K – $310K
40th pct Pet Care
Avg revenue
62nd pct Pet Care
Royalty
6.0%
18th pct Pet Care
Units
72
77th pct Pet Care
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $137K – $310K including a $65K franchise fee, 6.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated STRONG with a risk score of 54/100. SBA loan default rate of 0.0% across 14 loans (below the industry average).
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Furry Cuts! Petmobile International, LLC
Parent company
Phoenix Franchise Brands, LLC
Incorporated in
Delaware
HQ
19500 Victor Parkway, Livonia, MI 48152
Auditor
DA Advisory Group PLLC
Audited financials
Franchisor revenue
$4.0M
vs $4.6M prior year
⚠ Going-concern note
Disclosed in FDD 2025
Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Furry Land unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: automotive
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $137K–$310K
Working capital
$
FDD reports $35K–$40K

Unlevered ROIC · per unit

52%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$135K
EBITDA margin
18.0%
Total invested
$261K
Payback
23 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Furry Land franchisees operate pet boarding, daycare, and grooming facilities, managing daily pet care operations, staff scheduling, customer service, and facility maintenance. The business model relies on recurring revenue from pet owners seeking safe, supervised care for their animals during work hours or travel.

CEO
Gregory A. Longe
Founded
2021
FDD year
2025
States available
31

Item 7 · what it costs

The Vitals

Total investment
$137K – $310K
All-in to open one unit
Liquid capital
$35K – $40K
Cash you must have on hand
Franchise fee
$65K
Royalty
6.0%
Gross Revenue · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
7.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
72
Opened
22
Last reporting year
Closed
3
Turnover rate
4.2%
Company-owned
1
Corporate units in the system
% franchised
99%
vs corporate-owned
Net growth (yr3)
+36.5%
Net unit change last year
3-yr CAGR
Outlier (see FDD)
Likely small-sample artifact
2023
71+16
Franchised units
2024
52
Franchised units
2025
14
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 9 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 9 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
14
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

54
Risk · 0-100
STRONG54 / 100

Furry Land presents elevated risk due to complete lack of financial disclosure (no Item 19), significant corporate litigation history, going concern status, and aggressive growth metrics that may mask underlying franchisee profitability challenges.

Score breakdown · what drove the 54 / 100 rating

  1. 01MEDNo Item 19 financial performance data disclosed (average revenue/net income unknown) — impossible to validate ROI claims on $137k-$310k investment
  2. 02HIGHExtensive litigation history across affiliated brands (Door Renew, Spray Foam Genie, Fetch! Pet Care) involving registration violations, breach of contract, and non-compete enforcement — suggests systemic compliance and operational issues
  3. 03HIGHGoing concern status indicates financial viability uncertainty at corporate level despite 36.5% YoY unit growth
  4. 04MINOR6% royalty on weekly gross revenues (not net) creates ongoing cash flow burden regardless of profitability
  5. 05MINORAggressive unit growth (36.5% YoY) without transparent financial metrics raises quality control and franchisee sustainability concerns
  6. 06MEDNo disclosed average unit volume or break-even timeline — high financial opacity increases investment risk

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Designated Market Area (DMA)
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
14
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Delaware

Item 11

Training & Operations

Classroom training
17 hrs
On-the-job training
40 hrs
POS system
Clover Network, Inc.
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

28 numbers

Locked
(207) 624-••••
ME
(213) 576-••••
UT
(605) 773-••••
SC

One-time purchase · CSV download · Validation questions included

FDD download

Furry Land · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above