Furry LandFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A Furry Land franchise requires a total initial investment of $137K – $310K, including a $65K franchise fee and an ongoing 6.0% royalty[2]. Per the 2025 FDD, average unit revenue was $465K[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 21, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $137K – $310K
- 35th pct Pet Services
- Avg gross sales
- $465K
- 24th pct Pet Services
- Royalty
- 6.0%
- 16th pct Pet Services
- Units
- 72
- 68th pct Pet Services
- SBA default
- 0.0%
- system-wide median varies by category
Quick verdict · Pet Services · color = vs category peers
Green = >15% above Pet Services avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
The system grew 37% year-over-year. Fast growth means demand, but can strain support.
The franchisor's auditor raised doubt about continued operations. This is a serious risk signal.
14 legal cases disclosed in the FDD. Read Item 3 before signing.
Bottom line
- Total investment $137K – $310K including a $65K franchise fee, 6.0% ongoing royalty.
- Average unit revenue of $465K/year.
- Verdict A (Top Quintile) with a risk score of 40/100.
- Auditor disclosed a going-concern note, which flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Furry Cuts! Petmobile International, LLC
- Parent company
- Phoenix Franchise Brands, LLC
- CEO title
- Chief Executive Officer
- Gregory A. Longe
- CEO experience
- 5 yrs
- Years in role or industry
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- DE
- HQ
- 19500 Victor Parkway, Livonia, MI 48152
- Auditor
- DA Advisory Group PLLC
- Audited financials
- Franchisor revenue
- $4.0M
- vs $4.6M prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
- ⚠ Going-concern note
- Disclosed in FDD 2025
- Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.
Overview
About
Furry Land franchisees operate pet boarding, daycare, and grooming facilities, managing daily pet care operations, staff scheduling, customer service, and facility maintenance. The business model relies on recurring revenue from pet owners seeking safe, supervised care for their animals during work hours or travel.
- CEO
- Gregory A. Longe
- Headquarters
- MI
- Founded
- 2021
- FDD year
- 2025
- States available
- 31
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $65K | $65K |
| Working capital (3–6 mo) | $35K | $40K |
| Equipment, build-out, other | $37K | $205K |
| Total initial investment | $137K | $310K |
Source: Furry Land 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$74K
16.0% margin
Unlevered ROIC
28%
EBITDA / total invested capital
Payback
3.5 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $137K – $310K
- Better than avg vs category
- Liquid capital req'd
- $35K – $40K
- Near category avg vs category
- Franchise fee
- $65K – $190K
- Below avg, review vs category
- Royalty
- 6.0%
- Gross Revenue · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 7.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $175 |
| Transfer fee | $10K |
| Renewal fee | $10K |
| Total fee load | 7.0% of rev |
Financial Performance
- Avg gross sales
- $465K
- Per unit, per year
- Median gross sales
- N/A
- Item 19 type
- Quartiles
- Sample size
- 52 units
- vs category median 12 · large
- Range (low → high)
- $79K→$850K
- Cohort dispersion (min → max)
- Quartile band
- $215K→$628K
- Bottom 25% → top 25%
- Transparency
- 0 / 5
- vs category median 4 / 5 · below
Compared against 75 Pet Services brands
vs Pet Services averages
How Furry Land Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 72
- Opened
- 22
- Last reporting year
- Closed
- 3
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 4.2%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 99%
- vs corporate-owned
- Net growth (yr3)
- +36.5%
- Net unit change last year
- 3-yr CAGR
- Outlier (see FDD)
- Likely small-sample artifact
3-year detail · Item 20
- Transfers (3yr)
- 2
- Transfer rate
- 2.8%
- Owners selling to other franchisees
- Ceased ops
- 4.2%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 16 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 7 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 7
- Loan volume
- $2.1M
- Median loan
- $246K
- 50th percentile
- Charge-off rate
- 0.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 100.0%
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 3
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Furry Land's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 3 lenders with concentration factor
- Per-state charge-off rates across 3 states
- Startup risk premium and job creation velocity
- 2-year lending trend
Instant access. No subscription.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Furry Land presents elevated risk due to complete lack of financial disclosure (no Item 19), significant corporate litigation history, going concern status, and aggressive growth metrics that may mask underlying franchisee profitability challenges.
Litigation (Item 3)
Two affiliated franchisor cases: (1) Door Renew International, LLC - default judgment of $151,525.00 entered September 9, 2024, settled with resolution expected May 2025; (2) Spray Foam Genie International, LLC - arbitration case with franchisees alleging breach of contract, misrepresentation, conversion of funds, and fraud, damages sought exceed $1,000,000, matter pending with all defendants except SFG dismissed.
Largest disclosed settlement: $151,525
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · DA Advisory Group PLLC⚠ Going-concern note flagged
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: No
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 40 / 100 rating
- 01MEDNo Item 19 financial performance data disclosed (average revenue/net income unknown) — impossible to validate ROI claims on $137k-$310k investment
- 02HIGHExtensive litigation history across affiliated brands (Door Renew, Spray Foam Genie, Fetch! Pet Care) involving registration violations, breach of contract, and non-compete enforcement — suggests systemic compliance and operational issues
- 03HIGHGoing concern status indicates financial viability uncertainty at corporate level despite 36.5% YoY unit growth
- 04MINOR6% royalty on weekly gross revenues (not net) creates ongoing cash flow burden regardless of profitability
- 05MINORAggressive unit growth (36.5% YoY) without transparent financial metrics raises quality control and franchisee sustainability concerns
- 06MEDNo disclosed average unit volume or break-even timeline — high financial opacity increases investment risk
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Territory type | Designated Market Area (DMA) |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Delaware |
| Litigation count | 14 |
View Item 3 litigation summary
Two affiliated franchisor cases: (1) Door Renew International, LLC - default judgment of $151,525.00 entered September 9, 2024, settled with resolution expected May 2025; (2) Spray Foam Genie International, LLC - arbitration case with franchisees alleging breach of contract, misrepresentation, conversion of funds, and fraud, damages sought exceed $1,000,000, matter pending with all defendants except SFG dismissed.
Items 10, 11
Training & Operations
- Classroom training
- 17 hrs
- On-the-job training
- 40 hrs
- Training location
- Livonia, Michigan or franchisor's chosen location
- Ongoing training
- Required
- Field support
- 40 hrs/yr
- On-site visits per year
- POS system
- Clover Network, Inc.
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Clover Network, Inc.
Item 20 · call current owners
Franchisee Contacts
35 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Furry Land · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Furry Land franchise?
The total investment to open a Furry Land franchise ranges from $137K – $310K, with an initial franchise fee of $65K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Furry Land franchise owners earn?
According to Item 19 of the Furry Land FDD, the average gross sales per unit is $465K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Furry Land's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Furry Land (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Furry Land franchise locations are there?
As of their most recent FDD filing, Furry Land has 72 total units in the United States, including 14 franchised units and 1 company-owned units. 22 new units were opened in the latest reporting year.
Is Furry Land a good franchise to buy?
FranchiseVerdict rates Furry Land as a A-grade franchise with a risk score of 40 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent Furry Land, you can request corrections or provide updated information.
Claim this brandOther Pet Services franchises
Compare similar franchise opportunities in the Pet Services category
Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.