FranchiseVerdict
WOOFIE’S logo
FV-02995·STRONGExcellent91

Woofie’s

Personal Services - Pet CareFranchising since 2018Website
Investment
$180K – $295K
52nd pct Pet Care
Avg revenue
$449K
22nd pct Pet Care
Royalty
6.5%
38th pct Pet Care
Units
82
78th pct Pet Care
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $180K – $295K including a $58K franchise fee, 6.5% ongoing royalty.
  • Average unit revenue of $449K/year (median $186K).
  • Rated STRONG with a risk score of 52/100. SBA loan default rate of 0.0% across 42 loans (below the industry average).
  • System growing at 811.1% CAGR over 3 years with 82 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Woofie’s Pet Ventures, LLC
Parent company
Woofie’s TopCo LLC
Incorporated in
Virginia
HQ
7120 Samuel Morse Drive, Suite 300, Columbia, MD 21046
Auditor
PricewaterhouseCoopers LLP
Audited financials
Franchisor revenue
$417.2M
vs $427.8M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one WOOFIE’S unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $448,737
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: automotive
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $180K–$295K
Working capital
$
FDD reports $60K–$80K

Unlevered ROIC · per unit

24%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$74K
EBITDA margin
16.5%
Total invested
$308K
Payback
50 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 WOOFIE’S units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$853K

on $4.3M purchase

Total debt

$3.4M

SBA $2.1M + senior + seller note

Overview

About

Woofie's is a pet services franchise (likely pet grooming, boarding, daycare, or retail) where franchisees operate a branded location serving local pet owners. Daily operations typically involve managing staff, handling customer service, inventory/supply management, and facility maintenance while paying 6.5% royalties on gross revenue.

CEO
Stewart Vernon
Founded
2018
FDD year
2025
States available
23

Item 7 · what it costs

The Vitals

Total investment
$180K – $295K
All-in to open one unit
Liquid capital
$60K – $80K
Cash you must have on hand
Franchise fee
$58K
Royalty
6.5%
Gross Revenue · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
8.5%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$449K
Per unit, per year
Median gross sales
$186K
Item 19 type
Historical Performance
Sample size
23 units
vs category median 12
Range (low → high)
$49K$3.2M
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank22th
vs Personal Services - Pet Care peers
Investment cost rank52th
Lower investment ranks lower (better)
Royalty rate rank38th
Lower royalty = lower percentile (better)
Unit count rank78th
vs Personal Services - Pet Care peers
Risk score rank20th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
82
Opened
45
Last reporting year
Closed
2
Turnover rate
2.4%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+110.3%
Net unit change last year
3-yr CAGR
Outlier (see FDD)
Likely small-sample artifact
2023
82+43
Franchised units
2024
39
Franchised units
2025
9
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 12 · 23 states reported

The Territory Map

FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.

23

states with franchisees (per FDD Item 12)

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
42
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

52
Risk · 0-100
STRONG52 / 100

Woofie's presents elevated risk due to absent profitability data, unverified going concern status, and unit growth metrics that may obscure underlying franchisee performance and retention problems.

Score breakdown · what drove the 52 / 100 rating

  1. 01MEDNet income not disclosed in FDD Item 19 — impossible to validate actual profitability against $180k-$295k investment
  2. 02HIGHGoing Concern flag is FALSE (double negative) — suggests franchisor may have solvency/operational concerns
  3. 03MINORRoyalty burden of 6.5% on $448k avg revenue ($29k/year) reduces margins significantly with no net income transparency
  4. 04MINORUnit growth of 110.3% YoY appears inflated — likely includes new openings masking retention/failure data
  5. 05MINORHigh franchise fee ($57,500) relative to initial investment ratio suggests front-loaded revenue model favoring franchisor

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Household count based on zip codes
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Maryland

Item 11

Training & Operations

Classroom training
10 hrs
On-the-job training
94 hrs
POS system
Precise
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

2 numbers

Locked
(518) 473-••••
NY
(212) 416-••••
NY

One-time purchase · CSV download · Validation questions included

FDD download

WOOFIE’S · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above