Woofie’sFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A WOOFIE’S franchise requires a total initial investment of $180K – $295K, including a $58K franchise fee and an ongoing 6.5% royalty[2]. Per the 2025 FDD, average unit revenue was $449K[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 21, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $180K – $295K
- 46th pct Pet Services
- Avg gross sales
- $449K
- 23rd pct Pet Services
- Royalty
- 6.5%
- 34th pct Pet Services
- Units
- 82
- 70th pct Pet Services
- SBA default
- N/A
Quick verdict · Pet Services · color = vs category peers
Green = >15% above Pet Services avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Franchised units fell from 82 to 9 over 3 years. Investigate why operators are leaving.
Bottom line
- Total investment $180K – $295K including a $58K franchise fee, 6.5% ongoing royalty.
- Average unit revenue of $449K/year (median $186K).
- Verdict A (Top Quintile) with a risk score of 22/100.
- System growing at 811.1% CAGR over 3 years with 82 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Woofie’s Pet Ventures, LLC
- Parent company
- Woofie’s TopCo LLC
- Ultimate parent
- Apax Partners, LLP advised Funds
- Incorporated in
- VA
- HQ
- 7120 Samuel Morse Drive, Suite 300, Columbia, MD 21046
- Auditor
- PricewaterhouseCoopers LLP
- Audited financials
- Franchisor revenue
- $417.2M
- vs $427.8M prior year
Overview
About
Woofie's is a pet services franchise (likely pet grooming, boarding, daycare, or retail) where franchisees operate a branded location serving local pet owners. Daily operations typically involve managing staff, handling customer service, inventory/supply management, and facility maintenance while paying 6.5% royalties on gross revenue.
- CEO
- Stewart Vernon
- Headquarters
- MD
- Founded
- 2018
- FDD year
- 2025
- States available
- 23
FDD Item 7 · 2025 filing · 22 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Franchise Feenot refundable | $58K | $58K | |
| Pre-Opening/Grand Opening Marketingnot refundable | $8K | $8K | |
| Talent Team Feenot refundable | $5K | $5K | |
| Owner Start-Up Kit Feenot refundable | $3K | $3K | |
| Approved Mobile Unit Deposit | $18K | $65K | |
| Approved Mobile Unit Financing Payments | $5K | $6K | |
| Approved Mobile Unit Delivery Expenses | $2K | $4K | |
| Mobile Unit Operating Expenses | $1K | $2K | |
| Van Parking, Office Space, Office Equipment and Supplies | $5K | $31K | |
| Computer System | $2K | $2K | |
| Designated CRM | $960 | $3K | |
| Phone Expense | $450 | $600 | |
| Technology Fee - 3 months (post-opening)not refundable | $375 | $375 | |
| Internet Service | $300 | $500 | |
| Business Licenses and Permits | $250 | $1K | |
| Insurance Premiums | $2K | $4K | |
| Membership/Association Dues | $400 | $600 | |
| Initial Training Expenses | $5K | $15K | |
| Third Party Training | $500 | $1K | |
| Initial Inventory | $3K | $3K | |
| Total initial investment | $180K | $295K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$65K
14.5% margin
Unlevered ROIC
21%
EBITDA / total invested capital
Payback
4.7 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $180K – $295K
- Near category avg vs category
- Liquid capital req'd
- $60K – $80K
- Below avg, review vs category
- Franchise fee
- $24K – $66K
- Below avg, review vs category
- Royalty
- 6.5%
- Gross Revenue · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 8.5%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.5% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $125 |
| Training fee | $300 |
| Transfer fee | $10K |
| Renewal fee | $5K |
| Inventory (initial) | $3K – $3K |
| Total fee load | 8.5% of rev |
Financial Performance
- Avg gross sales
- $449K
- Per unit, per year
- Median gross sales
- $186K
- Item 19 type
- Historical Performance
- Sample size
- 23 units
- vs category median 12
- Range (low → high)
- $49K→$3.2M
- Cohort dispersion (min → max)
- Quartile band
- $85K→$1.2M
- Bottom 25% → top 25%
- Transparency tier
- none
- Categorical assessment of disclosure depth
- Transparency
- 4 / 5
- vs category median 4 / 5 · typical
Compared against 75 Pet Services brands
vs Pet Services averages
How Woofie’s Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 82
- Opened
- 45
- Last reporting year
- Closed
- 2
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 2.4%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (yr3)
- +110.3%
- Net unit change last year
3-year detail · Item 20
- Opened (3yr)
- 30
- Transfers (3yr)
- 1
- Reacquired (3yr)
- 1
- Franchisor bought back
- Transfer rate
- 1.2%
- Owners selling to other franchisees
- Ceased ops
- 2.4%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 27 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- Illinois
- Indiana
- Michigan
- New York
- Rhode Island
- South Dakota
- Washington
- Wisconsin
States where the franchisor is registered to sell new franchises (FDD registration filings).
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 21
- Loan volume
- $3.2M
- Median loan
- $151K
- average
- Charge-off rate
- N/A
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 10
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Woofie’s's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 5 lenders with concentration factor
- Per-state charge-off rates across 10 states
- Startup risk premium and job creation velocity
- 5-year lending trend
Instant access. No subscription.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Woofie's presents elevated risk due to absent profitability data, unverified going concern status, and unit growth metrics that may obscure underlying franchisee performance and retention problems.
Litigation (Item 3)
No litigation is required to be disclosed in this Item.
Largest disclosed settlement: $125,925
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · PricewaterhouseCoopers LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 22 / 100 rating
- 01MEDNet income not disclosed in FDD Item 19 — impossible to validate actual profitability against $180k-$295k investment
- 02HIGHGoing Concern flag is FALSE (double negative) — suggests franchisor may have solvency/operational concerns
- 03MINORRoyalty burden of 6.5% on $448k avg revenue ($29k/year) reduces margins significantly with no net income transparency
- 04MINORUnit growth of 110.3% YoY appears inflated — likely includes new openings masking retention/failure data
- 05MINORHigh franchise fee ($57,500) relative to initial investment ratio suggests front-loaded revenue model favoring franchisor
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Household count based on zip codes |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 50,000 |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 1 |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Maryland |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation is required to be disclosed in this Item.
Items 10, 11
Training & Operations
- Classroom training
- 10 hrs
- On-the-job training
- 94 hrs
- Training location
- Virginia (franchisor office)
- Ongoing training
- Required
- Field support
- 32 hrs/yr
- On-site visits per year
- Site selection
- joint
- POS system
- Precise
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Precise
Item 20 · call current owners
Franchisee Contacts
62 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
WOOFIE’S · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a WOOFIE’S franchise?
The total investment to open a WOOFIE’S franchise ranges from $180K – $295K, with an initial franchise fee of $58K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do WOOFIE’S franchise owners earn?
According to Item 19 of the WOOFIE’S FDD, the average gross sales per unit is $449K. The median is $186K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is WOOFIE’S's franchise failure rate?
SBA 7(a) loan charge-off data is not available for WOOFIE’S (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many WOOFIE’S franchise locations are there?
As of their most recent FDD filing, WOOFIE’S has 82 total units in the United States, including 82 franchised units and 0 company-owned units. 45 new units were opened in the latest reporting year.
Is WOOFIE’S a good franchise to buy?
FranchiseVerdict rates WOOFIE’S as a A-grade franchise with a risk score of 22 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.