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2 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  AStrongest tierWingstop Quick-Service Restaurants Remove |  AStrongest tierToastique Quick-Service Restaurants Remove |
|---|---|---|
| Vitals | ||
Investment range | $310K – $1.0M | $471K – $891K |
Liquid capital | $25K – $40K | $40K – $40K |
Franchise fee | $25K | $55K |
Royalty rate | 6.0% | 6.0% |
Ad fund rate | 5.5% | 2.0% |
| Performance | ||
Avg gross sales | $2.0M | $614K |
Median gross sales | $1.9M | $539K |
Avg owner earnings Metric varies by brand. Check type below | N/A | N/A |
Earnings metric | Not classified | Gross Sales |
| Risk | ||
Rating | AStrongest tier | AStrongest tier |
Verdict score | 93 / 100 | 83 / 100 |
SBA charge-off rate | 8.4% | 0.0% |
SBA loans on record | 465 | 43 |
| Scale | ||
Total units | 2,586 | 57 |
Net change (latest yr) | N/A | N/A |
Turnover rate | 0.0% | 6.1% |
| Contract | ||
Initial term (years) | 10 | 10 |
Renewal term (years) | 10 | 10 |
Initial training (hrs) | 174 | 254 |
| Contacts | ||
Franchisee phones | 1,235 | 96 |
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