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FranchiseVerdict

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2 brands side-by-side

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indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
Wingstop logoAStrongest tier
Wingstop
Quick-Service Restaurants
2026 FDD
Remove
The Honey Baked Ham Co. logoAStrongest tier
The Honey Baked Ham Co.
Quick-Service Restaurants
2026 FDD
Remove
Vitals
FDD filing
2026 FDD
FDD issued Jan 12, 2026
Investment range
$310K – $1.0M
$514K – $830K
Liquid capital
$25K – $40K
$25K – $50K
Franchise fee
$25K
$20K
Royalty rate
6.0%
6.0%
Ad fund rate
5.5%
3.3%
Performance
Avg gross sales
$2.0MNet sales
$984KNet sales
Median gross sales
$1.9M
$923K
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
$107K
Earnings metric
Not classified
EBITDA $106,752 / 11.1%
Risk
Rating
AStrongest tier
AStrongest tier
Verdict score
93 / 100
81 / 100
SBA charge-off rate
8.4% (n=465)
Limited · 17 loans
SBA loans on record
465
17
Scale
Total units
2,586
448
Net change (latest yr)
+375
+4
Signed, not yet open
56 (0.02 per open outlet)
5 (0.01 per open outlet)
Turnover rate
0.0%
0.9%
Contract
Initial term (years)
10
10
Renewal term (years)
10
5
Initial training (hrs)
174
191
Contacts
Franchisee phones
1,235
219

Looking for a detailed head-to-head breakdown?

Read the Wingstop vs The Honey Baked Ham Co. editorial comparison →

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