Is Wingstop or The Honey Baked Ham Co. cheaper to open?

Wingstop costs $310,400–$1,048,500 and The Honey Baked Ham Co. costs $514,200–$829,600 to open (FDD Item 7). Wingstop has the lower entry cost.

Which earns more, Wingstop or The Honey Baked Ham Co.?

Wingstop reports $2,007,626 average annual unit revenue vs $983,538 for The Honey Baked Ham Co. (FDD Item 19). Wingstop is higher. For Wingstop: Reported as net sales, not gross sales. For The Honey Baked Ham Co.: Reported as net sales, not gross sales.

Which is the better franchise, Wingstop or The Honey Baked Ham Co.?

FranchiseVerdict grades Wingstop A and The Honey Baked Ham Co. A, from FDD Items 5–7, 19–21 and SBA loan performance. See the full side-by-side above.

Wingstop vs The Honey Baked Ham Co.

Franchise Comparison 2026

Both Wingstop and The Honey Baked Ham Co. are quick-service restaurants franchises. Wingstop requires an investment of $310K – $1.0M while The Honey Baked Ham Co. requires $514K – $830K. In terms of revenue, Wingstop reports higher average unit revenue at $2.0M. Note: Reported as net sales, not gross sales. Wingstop has SBA lending data on file with a 8.4% charge-off rate. FranchiseVerdict rates Wingstop A (Strongest tier) and The Honey Baked Ham Co. A (Strongest tier).

Metric	Wingstop	The Honey Baked Ham Co.
Verdict Grade	AStrongest tier	AStrongest tier
Investment Range	$310K – $1.0M	$514K – $830K
Franchise Fee	$25K	$20K
Royalty Rate	6.0%	6.0%
Average Revenue (Item 19)	$2.0M	$984K
SBA Charge-Off Rate	8.4% (465 loans)	Limited data
Total Units	2,586	448
Unit Growth (YoY)	+375 units	+4 units
Year Began Franchising	1997	1998
FDD Year	2026	2026