Question 1

Is Wingstop or The Honey Baked Ham Co. cheaper to open?

Accepted Answer

Wingstop costs $310,400–$1,048,500 and The Honey Baked Ham Co. costs $514,200–$829,600 to open (FDD Item 7). Wingstop has the lower entry cost.

Question 2

Which earns more, Wingstop or The Honey Baked Ham Co.?

Accepted Answer

Wingstop reports $2,007,626 average annual unit revenue vs $983,538 for The Honey Baked Ham Co. (FDD Item 19). Wingstop is higher.

Question 3

Which is safer, Wingstop or The Honey Baked Ham Co.?

Accepted Answer

SBA 7(a) charge-off rate is 8.4% for Wingstop and 0.0% for The Honey Baked Ham Co.. Lower is safer, so The Honey Baked Ham Co. has the stronger loan-repayment record.

Question 4

Which is the better franchise, Wingstop or The Honey Baked Ham Co.?

Accepted Answer

FranchiseVerdict grades Wingstop A and The Honey Baked Ham Co. A, from FDD Items 5–7, 19–21 and SBA loan performance. See the full side-by-side above.

Metric	Wingstop	The Honey Baked Ham Co.
Verdict Grade	AStrongest tierStrongest tier	AStrongest tierStrongest tier
Investment Range	$310K – $1.0M	$514K – $830K
Franchise Fee	$25K	$20K
Royalty Rate	6.0%	6.0%
Average Revenue (Item 19)	$2.0M	$984K
SBA Charge-Off Rate	8.4% (465 loans)	0.0% (17 loans)
Total Units	2,586	448
Unit Growth (YoY)	N/A	N/A
Year Began Franchising	1997	1998
FDD Year	2026	2026

Wingstop vs The Honey Baked Ham Co.