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FranchiseVerdict

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2 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
Window Genie logoCAverage
Window Genie
Cleaning & Maintenance
Remove
MilliCare Floor & Textile Care logoAStrongest tier
MilliCare Floor & Textile Care
Cleaning & Maintenance
Remove
Vitals
Investment range
$136K – $306K
$199K – $253K
Liquid capital
$50K – $82K
$65K – $80K
Franchise fee
$32K
$49K
Royalty rate
7.0%
6.0%
Ad fund rate
2.0%
2.0%
Performance
Avg gross sales
$476K
$458KOutlet subset
Median gross sales
$386K
$240KOutlet subset
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
Earnings metric
Not classified
Not classified
Risk
Rating
CAverage
AStrongest tier
Verdict score
40 / 100
73 / 100
SBA charge-off rate
29.9%
0.0%
SBA loans on record
117
11
Scale
Total units
103
59
Net change (latest yr)
N/A
N/A
Turnover rate
1.0%
3.4%
Contract
Initial term (years)
10
10
Renewal term (years)
10
10
Initial training (hrs)
223
64
Contacts
Franchisee phones
126
48

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