Window Genie Franchise Cost, Revenue & Review 2026
- Investment
- $136K – $306K
- Disclosed sales
- $476K
- gross sales, not profit
- SBA charge-off
- 58.3%
- on 117 loans
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Window Genie is a home-services franchise providing window cleaning, pressure washing, gutter cleaning, and window tinting for homes. Franchisees run a route-based operation with technicians handling recurring residential jobs in a territory.
FranchiseVerdict summary · 2026
A Window Genie franchise requires a total initial investment of $136K – $306K, including a $32K – $48K franchise fee and an ongoing 7.0% royalty[2]. Per the 2026 FDD, average unit revenue was $476K[2]. SBA 7(a) loans show a 58.3% charge-off rate across 117 loans[1]. FranchiseVerdict grade: D (Below average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: low - issued within the last 12 months
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✓ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored8 of 8 headline figures on this page cite a page of the filing.
Overview
- Investment
- $136K – $306K
- 52nd pct Cleaning & Ma…
- Avg gross sales
- $476K
- 14th pct Cleaning & Ma…
- Royalty
- 7.0%
- 38th pct Cleaning & Ma…
- Units
- 103
- 65th pct Cleaning & Ma…
- SBA charge-off
- 58.3%
- % of SBA 7(a) loans not repaid · median varies by category
Quick verdict · Cleaning & Maintenance · color = vs category peers
Green = favorable by >10% vs Cleaning & Maintenance median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $136K – $306K including a $32K franchise fee, 7.0% ongoing royalty.
- RETURNSAverage unit revenue of $476K/year (median $386K).
- RISKVerdict D (Below average), verdict score 31/100 (higher is better). SBA loan charge-off rate of 58.3% across 117 loans (well above the 16% franchise average, based on all SBA 7(a) franchise lending, 2010–2025).
- GROWTHFlat: no net change in franchised outlets in the latest year (9 opened, 9 closed) (Item 20).
- FLAG6 units terminated last reporting year (5.8% of the system). Ask existing franchisees why.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Window Genie SPV LLC
- Parent company
- Neighborly Assetco LLC
- FDD Item 1, page 11 of the 2026 FDD
- Ultimate parent
- Nest Holdings LP (KKR)
- FDD Item 1, page 11 of the 2026 FDD
- Predecessor
- FOR Franchising, LLC d/b/a Window Genie
- Prior franchisor entity
- CEO title
- Chief Executive Officer for Neighborly
- Michael Anthony Davis
- Incorporated in
- DE
- HQ
- 1010 North University Parks Drive, Waco, Texas 76707
- Auditor
- Ernst & Young LLP
- Audited financials
- Franchisor revenue
- $480.8M
- vs $451.9M prior year
Same owner · FDD Item 1, page 11
17 other brands on this site name Nest Holdings LP (KKR) as parent or ultimate parent in their own FDD.
- AIRE SERVC
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- Five Star PaintingC
- Glass DoctorC
- HouseMasterD
- Molly MaidC
- Mosquito JoeB
- Mr. ApplianceD
- Mr. ElectricB
- Mr. HandymanC
- Mr. RooterA
- Precision Garage Door ServiceA
- Rainbow InternationalD
- Rainbow RestorationA
- Real Property ManagementB
- ShelfGenieB
- THE GROUNDS GUYSD
Portfolio: KKR (Kohlberg Kravis Roberts) (private-equity sponsor) · Neighborly
Grouped by the owner's name as each filing prints it (this page: the 2026 FDD). Spelling variants of the same group may be listed apart; a brand is never grouped with an owner its filing does not name.
Overview
About
- CEO
- Michael Anthony Davis
- Headquarters
- TX
- Founded
- 1998
- FDD year
- 2026
- States available
- 33
Can you afford it, and what does the money buy?
Entry cost runs 30% above the typical cleaning & maintenance franchise.
Source: FDD 2026 · Items 5–7
FDD Item 7 · 2026 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $32K | $32K |
| Working capital (3–6 mo) | $50K | $82K |
| Equipment, build-out, other | $54K | $192K |
| Total initial investment | $136K | $306K |
Source: Window Genie 2026 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $136K – $306K
- Middle of category vs category
- Liquid capital req'd
- $50K – $82K
- Bottom third — review vs category
- Franchise fee
- $32K – $48K
- Top 40% of category vs category
- Royalty
- 7.0%
- typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 9.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 7.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $515 |
| Transfer fee | $12K |
| Renewal fee | $5K |
| Total fee load | 9.0% of rev |
What do units actually make?
Average unit sales run 12% below the cleaning & maintenance norm.
Source: FDD 2026 · Item 19
Single-unit · not modelled
Returns at a glance
An FDD discloses gross sales, not profit, and the operating costs that turn one into the other are in no filing. We publish no modelled return for Window Genie until someone supplies them — yours, in the models below.
—
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
Total invested capital · disclosed
$287K
Item 7 initial investment plus working capital, as filed — the one figure here that needs no assumption.
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit, read against the 30–60% reference band · Yale SOM, Post-MBA Path Exhibit 2 (2023). Below that band a passive index fund likely outperforms; above it the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses, and it is the top line only — gross sales are not profit. No FDD discloses the operating costs that turn one into the other, so those fields start empty and nothing is modelled until you supply them from your own lease quote, labor market and build-out budget.
Returns model · single-unit ROIC
What would one Window Genie unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
A 25-unit return is built on a per-unit EBITDA. Fill in the operating costs in Model A above and this model runs on that figure, or take the whole scenario to the full ROI workbench, where the portfolio and LBO models accept your own per-unit economics directly.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2026 FDD
Financial Performance
- Avg gross sales
- $476K
- Per unit, per year
- Median gross sales
- $386K
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- gross sales
- Sample size
- 94 outlets
- vs category median 32 · large
- Range (low → high)
- $65K→$1.8MCited, not corroborated — printed on page 78 of the 2026 FDD. Nothing else in our record independently restates or re-derives it.
- Cohort dispersion (min → max)
- Quartile band
- $130K→$977K
- Bottom 25% → top 25%
- Reporting year
- 2025
- Fiscal year the figures cover
- Source filing
- FDD 2026
- Disclosed in the 2026 filing, covering 2025
Compared against 191 Cleaning & Maintenance brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
Average unit generates $476K/year in gross sales. Median is $386K — top performers pull the average up, so a typical unit earns less. Revenue-to-investment ratio: 2.2x.
Fee burden
Total ongoing fee load of 9.0% (near the Cleaning & Maintenance median).
Disclosure
Transparency score 0/10 — minimal disclosure beyond the required average. Hard to judge the distribution of outcomes across units.
Operator retention
System contracting at -2.8% CAGR over 3 years. Investigate whether closures are franchisor-driven consolidation or franchisee exits.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Cleaning & Maintenance medians
How Window Genie Compares
Category median of published Cleaning & Maintenance brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2026 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 103
- Opened
- 9
- Last reporting year
- Closed
- 9
- Terminated
- 6
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 2
- Term expired, not renewed (per Item 20)
- Turnover rate
- 8.7%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (3-yr)
- -2.8%
- Net unit change over 3 years
- 3-yr CAGR
- -2.8%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 6
- Not renewed
- 2
- Transferred
- 3
- Reacquired
- 0
- Franchisor bought back
- Projected new
- 4
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 35 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Where the owners are · Item 20 owner list
115 current owners across 34 states; 11 former (terminated, transferred or not renewed) listed separately.
- TX 16
- FL 9
- NC 6
- OH 6
- PA 6
- TN 6
- IL 5
- IN 5
- NJ 5
- CA 4
- MD 4
- SC 4
- +22 more states
Counts only, from the list the franchisor prints in Item 20. Names and phone numbers are for your own due diligence and are not shown here.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 117
- Loan volume
- $18.0M
- Median loan
- $150K
- 50th percentile
- Charge-off rate
- 58.3%
- on 117 loans · rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 41.7%
- 5-yr charge-off
- 33.3%
- Loans approved 2021+
- Active lenders
- 25
- Defaults
- 35
- Typical loan rate
- 7.7%
- avg rate to borrowers
- Franchised industry avg
- 15.4%
- brand above franchise avg ↑
- Jobs supported
- 597
- 3.3 per loan
- Lender concentration
- 53%
- top lender's share
Borrower mix: 94% went to startups / new businesses, 6% to established operators
Franchise vs independent — in janitorial services, franchised businesses charge off at 15.4% vs 22.8% for independents — franchising is associated with 32% lower SBA default risk in this category.
Vintage analysis
Window Genie charge-off rate by loan vintage
Top lenders financing Window Genie franchisees
Showing 3 of 25 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Lender network · 7(a) + 504
SBA Lending Report
Full lending analysis for Window Genie from SBA 7(a) FOIA data.
- Principal loss rate
- 21.2%
- Avg SBA guarantee
- 82%
- Avg interest rate
- 7.73%
- Avg chargeoff amount
- $109K
- Lender concentration
- 53.0%
- Job velocity
- 3.3 per $100K
- NAICS benchmark
- 16.8%
- NAICS 561720
- Jobs supported
- 597
Top SBA lendersTop lender holds 53% of loans
| # | Lender | Loans | Volume | Default % |
|---|---|---|---|---|
| 1 | United Midwest Savings Bank National Association | 62 | $9.3M | 72.7% |
| 2 | Celtic Bank Corporation | 27 | $3.9M | 56.5% |
| 3 | Bank of America, National Association | 2 | $60K | 50.0% |
| 4 | Wells Fargo Bank National Association | 2 | $155K | 50.0% |
| 5 | Stearns Bank National Association | 2 | $198K | 0.0% |
| 6 | 1st National Bank | 2 | $50K | 0.0% |
| 7 | The Huntington National Bank | 2 | $171K | N/A |
| 8 | Charter Bank | 1 | $374K | 100.0% |
| 9 | MISSINGMAINBANKID | 1 | $124K | N/A |
| 10 | First Business Bank | 1 | $115K | 100.0% |
Geographic failure vector
| State | Loans | Defaults | Rate |
|---|---|---|---|
| TXTexas | 14 | 3 | 50.0% |
| FLFlorida | 11 | 4 | 80.0% |
| CACalifornia | 8 | 3 | 60.0% |
| NCNorth Carolina | 8 | 2 | 50.0% |
| PAPennsylvania | 7 | 2 | 100.0% |
| SCSouth Carolina | 6 | 3 | 75.0% |
| OHOhio | 5 | 0 | 0.0% |
| TNTennessee | 5 | 2 | 100.0% |
| MIMichigan | 4 | 2 | 50.0% |
| WAWashington | 4 | 0 | 0.0% |
SBA 7(a) lending trend
Borrower profile
Source: SBA 7(a) + 504 FOIA loan-level data, matched by FranchiseVerdict
A 58.3% charge-off rate means roughly 1 in 2 franchisees failed to repay their SBA loan. Investigate what changed.
What could kill this investment?
SBA loans charge off at 58.3% — 264% above the 16.0% national norm, i.e. higher lender-observed risk.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Established 103-unit window-cleaning brand under a strong KKR-owned parent ($2.95B parent-level net worth, $154M net income), audited with Item 19. The 2 litigation matters are old predecessor regulatory matters ($5K penalty, voluntary compliance); disclosed bankruptcies are unrelated KKR portfolio companies, not the franchisor. Parent-level financials, judge on operations.
Litigation (Item 3)
Subject: officers or affiliates. The franchisor is not a named party in these cases.
Two historical regulatory actions against Predecessor (FOR Franchising LLC): 2017 CA Consent Order re: advertising filing violations ($5,000 penalty); 2014 FL AG Assurance of Voluntary Compliance re: hurricane film advertising claims ($1,500 paid). No franchisor litigation as plaintiff/defendant disclosed.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Ernst & Young LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
ⓘ These are the parent company's consolidated financials (the parent guarantees the franchisor), not this brand's standalone results — the figure reflects the whole corporate group, not this brand alone.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: Yes
Score breakdown · what drove the 31 / 100 verdict
- 01MINORParent-level financials very strong: $2.95B net worth, $154M net income
- 02HIGH2 litigation matters, old predecessor regulatory (minor)
- 03MEDDisclosed bankruptcies are unrelated KKR portfolio companies, not franchisor
- 04MEDAudited financials, Item 19 disclosed
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 9.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2026 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Protected territory |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 50,000 |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | McLennan County, Texas |
| Jury trial waiver | Yes |
| Governing law | TX |
| Litigation count | 2 |
View Item 3 litigation summary
Two historical regulatory actions against Predecessor (FOR Franchising LLC): 2017 CA Consent Order re: advertising filing violations ($5,000 penalty); 2014 FL AG Assurance of Voluntary Compliance re: hurricane film advertising claims ($1,500 paid). No franchisor litigation as plaintiff/defendant disclosed.
Items 10, 11
Training & Operations
- Classroom training
- 171 hrs
- On-the-job training
- 52 hrs
- Training location
- Dallas, Texas (business training) and designated Training Centers / virtual (technical training)
- Ongoing training
- Required
- Time to open
- 2 mo
- From signing to launch
- Site selection
- franchisee with franchisor guidelines
- Franchisor financing
- Offered
- Item 10
- POS system
- BPro / Qvinci / FranConnect / Neighborly Franchise Portal
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: BPro / Qvinci / FranConnect / Neighborly Franchise Portal
Item 20 · call current owners
Franchisee Contacts
126 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Window Genie franchise?
The total investment to open a Window Genie franchise ranges from $136K – $306K, with an initial franchise fee of $32K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Window Genie franchise owners earn?
According to Item 19 of the Window Genie FDD, the average gross sales per unit is $476K. The median is $386K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
Who owns Window Genie?
Window Genie is franchised by Window Genie SPV LLC. Its parent company is Neighborly Assetco LLC. The ultimate parent named in the FDD is Nest Holdings LP (KKR). Source: FDD Item 1, 2026 filing.
What is Item 19 in the Window Genie FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Window Genie FDD and qualifies whose outlets they describe.
What is Window Genie's franchise failure rate?
Based on SBA 7(a) loan data, Window Genie has a charge-off rate of 58.3% across 117 loans, meaning 58.3% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many Window Genie franchise locations are there?
As of their most recent FDD filing, Window Genie has 103 total units in the United States, including 103 franchised units and 0 company-owned units. 9 new units were opened in the latest reporting year.
Is Window Genie a good franchise to buy?
FranchiseVerdict rates Window Genie as a D-grade franchise with a verdict score of 31 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.