Window Genie Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Window Genie is a home-services franchise providing window cleaning, pressure washing, gutter cleaning, and window tinting for homes. Franchisees run a route-based operation with technicians handling recurring residential jobs in a territory.
FranchiseVerdict summary · 2026
A Window Genie franchise requires a total initial investment of $136K – $306K, including a $32K – $48K franchise fee and an ongoing 7.0% royalty[2]. Per the 2026 FDD, average unit revenue was $476K[2]. SBA 7(a) loans show a 29.9% charge-off rate across 117 loans[1]. FranchiseVerdict grade: C (Average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2026 FDD issuance
Overview
- Investment
- $136K – $306K
- 51st pct Cleaning & Ma…
- Avg gross sales
- $476K
- 13th pct Cleaning & Ma…
- Royalty
- 7.0%
- 30th pct Cleaning & Ma…
- Units
- 103
- 65th pct Cleaning & Ma…
- SBA charge-off
- 29.9%
- % of SBA 7(a) loans not repaid · median varies by category
Quick verdict · Cleaning & Maintenance · color = vs category peers
Green = favorable by >10% vs Cleaning & Maintenance avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $136K – $306K including a $32K franchise fee, 7.0% ongoing royalty.
- RETURNSAverage unit revenue of $476K/year (median $386K).
- RISKVerdict C (Average), verdict score 40/100 (higher is better). SBA loan charge-off rate of 29.9% across 117 loans (well above the 16% franchise average, based on all SBA 7(a) franchise lending, 2010–2025).
- FLAG6 units terminated last reporting year (5.8% of the system). Ask existing franchisees why.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Window Genie SPV LLC
- Parent company
- Neighborly Assetco LLC
- Ultimate parent
- Nest Holdings LP (KKR)
- Predecessor
- FOR Franchising, LLC d/b/a Window Genie
- Prior franchisor entity
- CEO title
- Chief Executive Officer for Neighborly
- Michael Anthony Davis
- Incorporated in
- DE
- HQ
- 1010 North University Parks Drive, Waco, Texas 76707
- Auditor
- Ernst & Young LLP
- Audited financials
- Franchisor revenue
- $480.8M
- vs $451.9M prior year
Overview
About
- CEO
- Michael Anthony Davis
- Headquarters
- TX
- Founded
- 1998
- FDD year
- 2026
- States available
- 33
Can you afford it, and what does the money buy?
Entry cost runs 29% below the typical cleaning & maintenance franchise.
Source: FDD 2026 · Items 5–7
FDD Item 7 · 2026 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $32K | $32K |
| Working capital (3–6 mo) | $50K | $82K |
| Equipment, build-out, other | $54K | $192K |
| Total initial investment | $136K | $306K |
Source: Window Genie 2026 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $136K – $306K
- Middle of category vs category
- Liquid capital req'd
- $50K – $82K
- Bottom third — review vs category
- Franchise fee
- $32K – $48K
- Top 40% of category vs category
- Royalty
- 7.0%
- percentage · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 9.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 7.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $515 |
| Transfer fee | $12K |
| Renewal fee | $5K |
| Total fee load | 9.0% of rev |
What do units actually make?
Average unit sales run 47% below the cleaning & maintenance norm.
Source: FDD 2026 · Item 19
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$48K
10.0% margin
Unlevered ROIC
17%
EBITDA / total invested capital
Payback
6.0 yrs
cash-on-cash, unlevered
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit. The target band for an attractive franchise is 30–60% ROIC. Below that and a passive index fund likely outperforms; above that and the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses. It's the top line only. Operating costs below are category estimates. Override them to match your real lease quote, labor market, and build-out budget.
Returns model · single-unit ROIC
What would one Window Genie unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
17%
Below the 30–60% attractive-franchise band
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Levered LBO scenario · Yale Crease Capital framing
What would 25 Window Genie units return on equity?
Equity IRR · 5-yr
49.9%
7.57× MOIC
Year-1 DSCR
1.88×
EBITDA ÷ debt service
Equity required
$285K
on $1.4M purchase
Total debt
$1.1M
SBA $0.7M + senior + seller note
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2026 FDD
Financial Performance
- Avg gross sales
- $476K
- Per unit, per year
- Median gross sales
- $386K
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- gross sales
- Sample size
- 94
- vs category median 32 · large
- Range (low → high)
- $65K→$1.8M
- Cohort dispersion (min → max)
- Quartile band
- $130K→$977K
- Bottom 25% → top 25%
- Reporting year
- 2025
- Fiscal year the figures cover
- Source filing
- FDD 2026
- Disclosed in the 2026 filing, covering 2025
- Transparency
- 0 / 10
- vs category median 4 / 10 · below
Compared against 192 Cleaning & Maintenance brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
Average unit generates $476K/year in gross sales. Median is $386K — top performers pull the average up, so a typical unit earns less. Revenue-to-investment ratio: 2.2x.
Fee burden
Total ongoing fee load of 9.0% (near the Cleaning & Maintenance average).
Disclosure
Transparency score 0/10 — minimal disclosure beyond the required average. Hard to judge the distribution of outcomes across units.
Operator retention
System contracting at -2.8% CAGR over 3 years. Investigate whether closures are franchisor-driven consolidation or franchisee exits.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Cleaning & Maintenance averages
How Window Genie Compares
Is the system healthy?
Source: FDD 2026 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 103
- Opened
- 9
- Last reporting year
- Closed
- 1
- Terminated
- 6
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 2
- Term expired, not renewed (per Item 20)
- Turnover rate
- 1.0%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (3-yr)
- -2.8%
- Net unit change over 3 years
- 3-yr CAGR
- -2.8%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 1
- Closed (3yr)
- 1
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 3
- Reacquired (3yr)
- 0
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 35 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 117
- Loan volume
- $18.0M
- Median loan
- $150K
- 50th percentile
- Charge-off rate
- 29.9%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 70.1%
- 5-yr charge-off
- 33.3%
- Loans approved 2021+
- Active lenders
- 25
- Defaults
- 35
- Typical loan rate
- 7.7%
- avg rate to borrowers
- Franchised industry avg
- 15.4%
- brand above franchise avg ↑
- Jobs supported
- 597
- 3.3 per loan
- Lender concentration
- 53%
- top lender's share
Borrower mix: 94% went to startups / new businesses, 6% to established operators
Franchise vs independent — in janitorial services, franchised businesses charge off at 15.4% vs 22.8% for independents — franchising is associated with 32% lower SBA default risk in this category.
Vintage analysis
Window Genie charge-off rate by loan vintage
Top lenders financing Window Genie franchisees
Showing 3 of 25 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Window Genie's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 10 lenders with concentration factor
- Per-state charge-off rates across 15 states
- Startup risk premium and job creation velocity
- 17-year lending trend
- SBA 504 real estate/equipment data
Instant access. No subscription.
A 29.9% charge-off rate means roughly 1 in 3 franchisees failed to repay their SBA loan. Investigate what changed.
What could kill this investment?
SBA loans charge off at 29.9% — 87% above the 16.0% national norm, i.e. higher lender-observed risk.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Established 103-unit window-cleaning brand under a strong KKR-owned parent ($2.95B parent-level net worth, $154M net income), audited with Item 19. The 2 litigation matters are old predecessor regulatory matters ($5K penalty, voluntary compliance); disclosed bankruptcies are unrelated KKR portfolio companies, not the franchisor. Parent-level financials, judge on operations.
Litigation (Item 3)
Two historical regulatory actions against Predecessor (FOR Franchising LLC): 2017 CA Consent Order re: advertising filing violations ($5,000 penalty); 2014 FL AG Assurance of Voluntary Compliance re: hurricane film advertising claims ($1,500 paid). No franchisor litigation as plaintiff/defendant disclosed.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Ernst & Young LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
ⓘ These are the parent company's consolidated financials (the parent guarantees the franchisor), not this brand's standalone results — the figure reflects the whole corporate group, not this brand alone.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: Yes
Score breakdown · what drove the 40 / 100 verdict
- 01MINORParent-level financials very strong: $2.95B net worth, $154M net income
- 02HIGH2 litigation matters, old predecessor regulatory (minor)
- 03MEDDisclosed bankruptcies are unrelated KKR portfolio companies, not franchisor
- 04MEDAudited financials, Item 19 disclosed
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 9.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2026 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | protected |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 50,000 |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | McLennan County, Texas |
| Jury trial waiver | Yes |
| Governing law | TX |
| Litigation count | 2 |
View Item 3 litigation summary
Two historical regulatory actions against Predecessor (FOR Franchising LLC): 2017 CA Consent Order re: advertising filing violations ($5,000 penalty); 2014 FL AG Assurance of Voluntary Compliance re: hurricane film advertising claims ($1,500 paid). No franchisor litigation as plaintiff/defendant disclosed.
Items 10, 11
Training & Operations
- Classroom training
- 171 hrs
- On-the-job training
- 52 hrs
- Training location
- Dallas, Texas (business training) and designated Training Centers / virtual (technical training)
- Ongoing training
- Required
- Time to open
- 2 mo
- From signing to launch
- Site selection
- franchisee with franchisor guidelines
- Franchisor financing
- Offered
- Item 10
- POS system
- BPro / Qvinci / FranConnect / Neighborly Franchise Portal
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: BPro / Qvinci / FranConnect / Neighborly Franchise Portal
Item 20 · call current owners
Franchisee Contacts
126 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Window Genie · FDD (2026) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Window Genie franchise?
The total investment to open a Window Genie franchise ranges from $136K – $306K, with an initial franchise fee of $32K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Window Genie franchise owners earn?
According to Item 19 of the Window Genie FDD, the average gross sales per unit is $476K. The median is $386K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Item 19 in the Window Genie FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Window Genie FDD and qualifies whose outlets they describe.
What is Window Genie's franchise failure rate?
Based on SBA 7(a) loan data, Window Genie has a charge-off rate of 29.9% across 117 loans, meaning 29.9% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many Window Genie franchise locations are there?
As of their most recent FDD filing, Window Genie has 103 total units in the United States, including 103 franchised units and 0 company-owned units. 9 new units were opened in the latest reporting year.
Is Window Genie a good franchise to buy?
FranchiseVerdict rates Window Genie as a C-grade franchise with a verdict score of 40 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.