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2 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  AStrongest tierWilliam Raveis Real Estate Remove |  AStrongest tierKeyrenter Property Management Real Estate Remove |
|---|---|---|
| Vitals | ||
Investment range | $75K – $281K | $116K – $241K |
Liquid capital | $20K – $80K | $30K – $57K |
Franchise fee | $25K | $50K |
Royalty rate | 6.0% | N/A |
Ad fund rate | N/A | 1.0% |
| Performance | ||
Avg gross sales | N/A | $698K |
Median gross sales | N/A | $418K |
Avg owner earnings Metric varies by brand. Check type below | N/A | $177K |
Earnings metric | Not classified | Average NOB $177,399 |
| Risk | ||
Rating | AStrongest tier | AStrongest tier |
Verdict score | 61 / 100 | 69 / 100 |
SBA charge-off rate | N/A | 20.0% |
SBA loans on record | N/A | 5 |
| Scale | ||
Total units | 136 | 58 |
Net change (latest yr) | N/A | N/A |
Turnover rate | 0.0% | 10.3% |
| Contract | ||
Initial term (years) | 10 | 10 |
Renewal term (years) | 10 | 10 |
Initial training (hrs) | 17 | 55 |
| Contacts | ||
Franchisee phones | 81 | 63 |
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