FranchiseVerdict
Keyrenter Property Management logo
FV-01398·STRONGExcellent95

Keyrenter Property Management

Real EstateFranchising since 2014Website
Investment
$116K – $241K
80th pct Real Estate
Avg revenue
$698K
22nd pct Real Estate
Royalty
Units
58
44th pct Real Estate
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $116K – $241K including a $50K franchise fee.
  • Average unit revenue of $698K/year (median $418K). Estimated payback in 1.0 years.
  • Rated STRONG with a risk score of 47/100. SBA loan default rate of 0.0% across 5 loans (below the industry average).
  • System growing at 26.1% CAGR over 3 years with 58 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Keyrenter Franchise LLC
Incorporated in
Utah
HQ
79 East Fort Union Blvd., Midvale, Utah 84047
Auditor
Kezos & Dunlavy
Audited financials
Franchisor revenue
$3.6M
vs $2.7M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Keyrenter Property Management unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $697,795
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $116K–$241K
Working capital
$
FDD reports $30K–$57K

Unlevered ROIC · per unit

50%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$112K
EBITDA margin
16.0%
Total invested
$222K
Payback
24 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Keyrenter Property Management units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.3M

on $6.3M purchase

Total debt

$5.0M

SBA $3.1M + senior + seller note

Overview

About

Keyrenter franchisees operate property management businesses serving residential landlords and property owners. Day-to-day operations include tenant acquisition and screening, lease administration, rent collection, maintenance coordination, accounting/financial reporting, and tenant dispute resolution. Franchisees generate revenue through management fees (typically 8-12% of monthly rents collected) and ancillary services, building a local client portfolio within their territory.

CEO
Nate Tew
Founded
2013
FDD year
2025
States available
24

Item 7 · what it costs

The Vitals

Total investment
$116K – $241K
All-in to open one unit
Liquid capital
$30K – $57K
Cash you must have on hand
Franchise fee
$50K
Royalty
Up to 7% of Gross Revenue or Minimum Royalty Fee
Ad fund
1.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical
Payback period
1.0 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$698K
Per unit, per year
Median gross sales
$418K
Item 19 type
Gross Revenue and Net Owners Benefit
Sample size
41 units
vs category median 41
Range (low → high)
$34K$3.9M
Cohort dispersion
Transparency
7 / 5
vs category median 0 / 5 · above
Revenue rank22th
vs Real Estate peers
Investment cost rank80th
Lower investment ranks lower (better)
Royalty rate rank71th
Lower royalty = lower percentile (better)
Unit count rank44th
vs Real Estate peers
Risk score rank7th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
58
Opened
7
Last reporting year
Closed
2
Turnover rate
3.4%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+7.4%
Net unit change last year
3-yr CAGR
+26.1%
Compounded over last 3 years
2023
58+4
Franchised units
2024
54
Franchised units
2025
46
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 24 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 24 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
5
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

47
Risk · 0-100
STRONG47 / 100

Keyrenter presents moderate-to-cautionary risk due to active fraud/breach litigation, unprotected territory enabling cannibalization, slow unit growth relative to system size, and high fee burden on modest profitability metrics.

Score breakdown · what drove the 47 / 100 rating

  1. 01HIGHActive litigation alleging fraud and breach of contract involving customer claims against franchisee operations raises quality control and liability concerns
  2. 02MINORNo protected territory creates direct competition risk and potential for system cannibalization as the 58-unit network grows
  3. 03MINORModest unit growth (7.4% YoY) combined with only 58 total units suggests slower expansion than typical high-performing franchises, questioning market demand
  4. 04MINORHigh royalty structure (up to 7% of gross revenue) combined with franchise fee ($50k) and startup costs ($116-241k) creates significant break-even pressure on average net income of $177k
  5. 05MINORNo Item 19 financial performance representation limits ability to validate claimed average revenue ($697k) and net income figures independently

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Geographic Area
Protected territory
No
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Utah

Item 11

Training & Operations

Classroom training
41 hrs
On-the-job training
14 hrs
POS system
Appfolio
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

67 numbers

Locked
(847) 407-••••
ID
(843) 547-••••
NC
(410) 834-••••
KS

One-time purchase · CSV download · Validation questions included

FDD download

Keyrenter Property Management · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above