Bottom line
- Total investment $75K – $281K including a $25K franchise fee, 6.0% ongoing royalty.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated CAUTION with a risk score of 72/100.
- System contracting at -54.2% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one William Raveis unit return on the cash you put in?
Unlevered ROIC · per unit
46%
In Yale's "attractive" band (30–60%)
Overview
About
Franchisees operate real estate brokerage offices under the William Raveis brand, recruiting and managing residential sales agents, handling client transactions, and managing local marketing and operations. Revenue derives from commission splits on agent-generated sales, with franchisees responsible for office overhead, staffing, technology, and market development. Success depends heavily on agent productivity, local market conditions, and ability to attract top talent in a competitive brokerage landscape.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 12 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
William Raveis presents HIGH RISK due to collapsing unit base (-35.3% YoY), absent financial transparency, unprotected territories, and uncertain franchisor viability despite no litigation disclosures.
Score breakdown · what drove the 72 / 100 rating
- 01MEDSevere unit decline of 35.3% year-over-year indicates systemic problems or market contraction
- 02MINORNo average revenue or net income disclosure prevents ROI assessment and suggests poor performer visibility
- 03MINORUnprotected territory creates direct competition risk from other franchisees and company-owned locations
- 04HIGHGoing Concern status is FALSE, raising questions about franchisor financial stability and support continuity
- 05MINORWide investment range ($75K-$280.5K) suggests highly variable startup costs with unclear scaling
- 06MED6% royalty on gross commission income (not net) means franchisees pay even during unprofitable periods
- 07MINORReal estate/brokerage model heavily dependent on local market conditions and agent recruitment
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
91 numbers
One-time purchase · CSV download · Validation questions included
FDD download
William Raveis · FDD (2025) PDF