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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
We Clean Heat Pumps logoBAbove average
We Clean Heat Pumps
Cleaning & Maintenance
2025 FDD
Remove
Molly Maid logoCAverage
Molly Maid
Cleaning & Maintenance
2026 FDD
Remove
Vitals
FDD filing
FDD issued Apr 21, 2025
FDD issued Apr 1, 2026
Investment range
$85K – $268K
$144K – $204K
Liquid capital
$10K – $20K
$50K – $60K
Franchise fee
$30K
$15K
Royalty rate
6.0%
2.5%
Ad fund rate
2.0%
2.0%
Performance
Avg gross sales
Partial, no system averageOutlets $150K-$1.1M
Partial, no system average
Median gross sales
Not extracted
Not extracted
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Earnings metric
Not classified
Not classified
Risk
Rating
BAbove average
CAverage
Verdict score
53 / 100
45 / 100
SBA charge-off rate
Under 10 loans (1)
10.2% (n=169)
SBA loans on record
1
169
Scale
Total units
5
432
Net change (latest yr)
+2
-16
Signed, not yet open
Not extracted
3 (0.01 per open outlet)
Turnover rate
0.0%
4.9%
Contract
Initial term (years)
10
10
Renewal term (years)
10
10
Initial training (hrs)
2
173
Contacts
Franchisee phones
3
234

Looking for a detailed head-to-head breakdown?

Read the We Clean Heat Pumps vs Molly Maid editorial comparison →

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