We Clean Heat PumpsFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A We Clean Heat Pumps franchise requires a total initial investment of $85K – $268K, including a $30K franchise fee and an ongoing 6.0% royalty[2]. Per the 2025 FDD, average unit revenue was $629K[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $85K – $268K
- 25th pct Cleaning & Ma…
- Avg gross sales
- $629K
- 24th pct Cleaning & Ma…
- Royalty
- 6.0%
- 10th pct Cleaning & Ma…
- Units
- 5
- 15th pct Cleaning & Ma…
- SBA default
- N/A
Quick verdict · Cleaning & Maintenance · color = vs category peers
Green = >15% above Cleaning & Maintenance avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Each dollar invested generates 3.6x in gross revenue, well above the typical 1.5-2.5x range.
Started franchising in 2024. Newer systems carry more uncertainty but may offer better territories.
Bottom line
- Total investment $85K – $268K including a $30K franchise fee, 6.0% ongoing royalty.
- Average unit revenue of $629K/year.
- Verdict A (Top Quintile) with a risk score of 32/100.
- Emerging franchise: only 2 years of franchising with 5 units. Early-stage systems carry higher risk but may offer better territory availability.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- We Clean Heat Pumps Franchising CO, LLC
- Incorporated in
- WY
- HQ
- 139 Main St Box 31, Brattleboro, VT 05301
- Auditor
- Metwally CPA PLLC
- Audited financials
Overview
About
We Clean Heat Pumps franchisees provide professional cleaning, maintenance, and inspection services for residential and commercial heat pump systems. Day-to-day operations include scheduling service calls, performing technical cleaning/maintenance on HVAC heat pump units, educating customers on system efficiency, and managing customer relationships to drive recurring service contracts.
- CEO
- Gabriel Erde Cohen
- Headquarters
- VT
- Founded
- 2023
- FDD year
- 2025
- States available
- 2
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $30K | $30K |
| Working capital (3–6 mo) | $10K | $20K |
| Equipment, build-out, other | $45K | $218K |
| Total initial investment | $85K | $268K |
Source: We Clean Heat Pumps 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$69K
11.0% margin
Unlevered ROIC
36%
EBITDA / total invested capital
Payback
33 mo
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $85K – $268K
- Better than avg vs category
- Liquid capital req'd
- $10K – $20K
- Better than avg vs category
- Franchise fee
- $30K – $94K
- Better than avg vs category
- Royalty
- 6.0%
- Gross Sales · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $400 |
| Training fee | $1K |
| Transfer fee | $10K |
| Total fee load | 8.0% of rev |
Financial Performance
- Avg gross sales
- $629K
- Per unit, per year
- Median gross sales
- N/A
- Item 19 type
- Affiliate store outlets
- Sample size
- 3 units
- vs category median 31 · small
- Range (low → high)
- $150K→$1.1M
- Cohort dispersion (min → max)
- Transparency
- 0 / 5
- vs category median 4 / 5 · below
Compared against 204 Cleaning & Maintenance brands
vs Cleaning & Maintenance averages
How We Clean Heat Pumps Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 5
- Opened
- 2
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 3
- Corporate units in the system
- % franchised
- 40%
- vs corporate-owned
- Multi-unit owners
- 33.3%
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 2
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 17 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 1 7(a) loan on file; statistical reliability is limited below 10 loans.
- Total loans
- 1
- Loan volume
- $250K
- Median loan
- $250K
- 50th percentile
- Charge-off rate
- N/A
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 1
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into We Clean Heat Pumps's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 1 lenders with concentration factor
- Per-state charge-off rates across 1 states
- Startup risk premium and job creation velocity
- 1-year lending trend
Instant access. No subscription.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Critical lack of financial transparency combined with micro-unit count and questionable franchisor viability creates substantial investment risk.
Litigation (Item 3)
No litigation is required to be disclosed in this Item.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Metwally CPA PLLC
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 32 / 100 rating
- 01MINOROnly 5 units in system with unknown growth trajectory — extremely small and potentially stagnant franchise
- 02MEDNo Item 19 financial performance disclosure (Avg Revenue and Net Income not disclosed) — impossible to validate ROI on $84.7K-$267.5K investment
- 03HIGHGoing Concern status is False — suggests franchisor may have viability issues or undisclosed financial stress
- 04MINORWide investment range ($84.75K-$267.5K spread) without corresponding revenue/profit data creates opacity around unit economics
- 05MED6% royalty on undisclosed revenue base means true cost structure cannot be evaluated
- 06MINORMinimal public track record with only 5 units limits ability to assess franchisee success rates or failure rates
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Territory type | Population |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Territory population | 100,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Vermont |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation is required to be disclosed in this Item.
Items 10, 11
Training & Operations
- Classroom training
- 2 hrs
- On-the-job training
- 64 hrs
- Training location
- Franchisor's facility and on-site at franchisee's restaurant
- Ongoing training
- Required
- Time to open
- 2 mo
- From signing to launch
- POS system
- Housecall Pro
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Housecall Pro
Item 20 · call current owners
Franchisee Contacts
17 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
We Clean Heat Pumps · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a We Clean Heat Pumps franchise?
The total investment to open a We Clean Heat Pumps franchise ranges from $85K – $268K, with an initial franchise fee of $30K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do We Clean Heat Pumps franchise owners earn?
According to Item 19 of the We Clean Heat Pumps FDD, the average gross sales per unit is $629K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is We Clean Heat Pumps's franchise failure rate?
SBA 7(a) loan charge-off data is not available for We Clean Heat Pumps (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many We Clean Heat Pumps franchise locations are there?
As of their most recent FDD filing, We Clean Heat Pumps has 5 total units in the United States, including 2 franchised units and 3 company-owned units. 2 new units were opened in the latest reporting year.
Is We Clean Heat Pumps a good franchise to buy?
FranchiseVerdict rates We Clean Heat Pumps as a A-grade franchise with a risk score of 32 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.