FranchiseVerdict
We Clean Heat Pumps logo
FV-02939·MODERATEExcellent81

We Clean Heat Pumps

Cleaning - Commercial & JanitorialFranchising since 2024Website
Investment
$85K – $268K
34th pct Commercial & …
Avg revenue
65th pct Commercial & …
Royalty
6.0%
10th pct Commercial & …
Units
5
15th pct Commercial & …
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $85K – $268K including a $30K franchise fee, 6.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 65/100. SBA loan default rate of 0.0% across 2 loans (below the industry average).
  • Emerging franchise — only 2 years of franchising with 5 units. Early-stage systems carry higher risk but may offer better territory availability.

Item 1 · who you're contracting with

The Franchisor

Legal entity
We Clean Heat Pumps Franchising CO, LLC
Incorporated in
Wyoming
HQ
139 Main St Box 31, Brattleboro, VT 05301
Auditor
Metwally CPA PLLC
Audited financials

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one We Clean Heat Pumps unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $85K–$268K
Working capital
$
FDD reports $10K–$20K

Unlevered ROIC · per unit

43%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$83K
EBITDA margin
11.0%
Total invested
$191K
Payback
28 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

We Clean Heat Pumps franchisees provide professional cleaning, maintenance, and inspection services for residential and commercial heat pump systems. Day-to-day operations include scheduling service calls, performing technical cleaning/maintenance on HVAC heat pump units, educating customers on system efficiency, and managing customer relationships to drive recurring service contracts.

CEO
Gabriel Erde Cohen
Founded
2023
FDD year
2025
States available
2

Item 7 · what it costs

The Vitals

Total investment
$85K – $268K
All-in to open one unit
Liquid capital
$10K – $20K
Cash you must have on hand
Franchise fee
$30K
Royalty
6.0%
Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
5
Opened
2
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
3
Corporate units in the system
% franchised
40%
vs corporate-owned
Multi-unit owners
33.3%
2023
2+2
Franchised units
2024
0
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 17 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 17 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
2
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

65
Risk · 0-100
MODERATE65 / 100

Critical lack of financial transparency combined with micro-unit count and questionable franchisor viability creates substantial investment risk.

Score breakdown · what drove the 65 / 100 rating

  1. 01MINOROnly 5 units in system with unknown growth trajectory — extremely small and potentially stagnant franchise
  2. 02MEDNo Item 19 financial performance disclosure (Avg Revenue and Net Income not disclosed) — impossible to validate ROI on $84.7K-$267.5K investment
  3. 03HIGHGoing Concern status is False — suggests franchisor may have viability issues or undisclosed financial stress
  4. 04MINORWide investment range ($84.75K-$267.5K spread) without corresponding revenue/profit data creates opacity around unit economics
  5. 05MED6% royalty on undisclosed revenue base means true cost structure cannot be evaluated
  6. 06MINORMinimal public track record with only 5 units limits ability to assess franchisee success rates or failure rates

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Population
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Vermont

Item 11

Training & Operations

Classroom training
2 hrs
On-the-job training
64 hrs
POS system
Housecall Pro
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

17 numbers

Locked
(732) 890-••••
New Jersey Matt Marcus
NJ
(843) 209-••••
Trey Davidson
SC
(410) 576-••••
MD

One-time purchase · CSV download · Validation questions included

FDD download

We Clean Heat Pumps · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above