Molly MaidFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A Molly Maid franchise requires a total initial investment of $138K – $196K, including a $15K franchise fee. The 2024 FDD does not disclose unit-level revenue (no Item 19). SBA 7(a) loans show a 10.2% charge-off rate across 169 loans[1]. Verdict grade: D. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2024 FDD issuance
Overview
- Investment
- $138K – $196K
- 52nd pct Cleaning & Ma…
- Avg gross sales
- N/A
- 56th pct Cleaning & Ma…
- Royalty
- N/A
- Units
- 464
- 79th pct Cleaning & Ma…
- SBA default
- 10.2%
- system-wide median varies by category
Quick verdict · Cleaning & Maintenance · color = vs category peers
Green = >15% above Cleaning & Maintenance avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Franchising since 1984. Systems this mature have refined operations and brand recognition.
Franchised units fell from 497 to 464 over 3 years. Investigate why operators are leaving.
Bottom line
- Total investment $138K – $196K including a $15K franchise fee.
- Item 19 discloses "gross_sales" rather than annual gross sales, so unit revenue is not directly comparable.
- Verdict D (Below Average) with a risk score of 72/100. SBA loan charge-off rate of 10.2% across 169 loans (above the 16% franchise average, based on all SBA 7(a) franchise lending, 2010–2024).
- System contracting at -7.4% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Molly Maid SPV LLC
- Parent company
- Neighborly Assetco LLC
- Incorporated in
- DE
- HQ
- 1010 North University Parks Drive, Waco, Texas 76707
- Auditor
- Ernst & Young LLP
- Audited financials
- Franchisor revenue
- $384K
- vs $452K prior year
Overview
About
Franchisees operate residential and commercial house cleaning services, managing teams of uniformed cleaners who perform scheduled cleaning appointments in customers' homes. Daily operations include scheduling, customer acquisition/retention, staff hiring and training, quality control, billing, and handling service complaints across a protected territory.
- CEO
- Michael Anthony Davis
- Headquarters
- TX
- Founded
- 1979
- FDD year
- 2024
- States available
- 41
FDD Item 7 · 2024 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $15K | $15K |
| Working capital (3–6 mo) | $50K | $60K |
| Equipment, build-out, other | $73K | $121K |
| Total initial investment | $138K | $196K |
Source: Molly Maid 2024 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $138K – $196K
- Near category avg vs category
- Liquid capital req'd
- $50K – $60K
- Below avg, review vs category
- Franchise fee
- $15K – $15K
- Better than avg vs category
- Royalty
- 3 – 6 ½ % of Gross Sales
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 38.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $463 |
| Transfer fee | $15K |
| Renewal fee | $5K |
| Total fee load | 38.0% of rev |
Financial Performance
This brand's FDD disclosed "gross_sales" in Item 19 rather than annual gross sales. This metric cannot be directly compared across brands, so we omit it from rankings.
vs Cleaning & Maintenance averages
How Molly Maid Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 464
- Opened
- 7
- Last reporting year
- Closed
- 24
- Turnover rate
- 5.2%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (yr3)
- -3.5%
- Net unit change last year
- 3-yr CAGR
- -7.4%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 15
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 40 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 169
- Loan volume
- $31.3M
- Median loan
- $131K
- 50th percentile
- Charge-off rate
- 10.2%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 89.8%
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 67
- Defaults
- 13
Vintage analysis
Molly Maid charge-off rate by loan vintage
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Molly Maid's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 10 lenders with concentration factor
- Per-state charge-off rates across 15 states
- Startup risk premium and job creation velocity
- 32-year lending trend
- SBA 504 real estate/equipment data
Instant access. No subscription.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Declining franchise system with material litigation history, missing financial disclosures, and unclear unit-level profitability creates meaningful investment risk despite low going concern exposure.
Audited financials (Item 21)
Yes · Ernst & Young LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Score breakdown · what drove the 72 / 100 rating
- 01MINORSystem declining 3.5% YoY with 464 units suggests market saturation or operational challenges
- 02MINORNo Item 19 disclosure (Avg Revenue/Net Income) prevents realistic ROI assessment and suggests weak franchisee performance data
- 03HIGHTwo litigation consent judgments (background checks, gift certificates, advertising) indicate compliance weaknesses and consumer protection vulnerabilities
- 04MEDRoyalty range of 3-6.5% is high-end for home cleaning and combined with undisclosed income creates uncertainty about true profitability
- 05MEDInitial investment of $138K-$196K requires 3-10 years to break even without disclosed average unit volumes
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | U.S. Zip Codes |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Texas |
| Litigation count | 2 |
Items 10, 11
Training & Operations
- Classroom training
- 133 hrs
- On-the-job training
- 40 hrs
- POS system
- CLEO
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: CLEO
Item 20 · call current owners
Franchisee Contacts
234 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Molly Maid · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Molly Maid franchise?
The total investment to open a Molly Maid franchise ranges from $138K – $196K, with an initial franchise fee of $15K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Molly Maid franchise owners earn?
Molly Maid does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Molly Maid's franchise failure rate?
Based on SBA 7(a) loan data, Molly Maid has a charge-off rate of 10.2% across 169 loans, meaning 10.2% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many Molly Maid franchise locations are there?
As of their most recent FDD filing, Molly Maid has 464 total units in the United States, including 497 franchised units and 0 company-owned units. 7 new units were opened in the latest reporting year.
Is Molly Maid a good franchise to buy?
FranchiseVerdict rates Molly Maid as a D-grade franchise with a risk score of 72 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.