Bottom line
- Total investment $138K – $196K including a $15K franchise fee.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated STRONG with a risk score of 52/100. SBA loan default rate of 0.0% across 223 loans (below the industry average).
- System contracting at -7.4% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Molly Maid unit return on the cash you put in?
Unlevered ROIC · per unit
37%
In Yale's "attractive" band (30–60%)
Overview
About
Franchisees operate residential and commercial house cleaning services, managing teams of uniformed cleaners who perform scheduled cleaning appointments in customers' homes. Daily operations include scheduling, customer acquisition/retention, staff hiring and training, quality control, billing, and handling service complaints across a protected territory.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 17 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Declining franchise system with material litigation history, missing financial disclosures, and unclear unit-level profitability creates meaningful investment risk despite low going concern exposure.
Score breakdown · what drove the 52 / 100 rating
- 01MINORSystem declining 3.5% YoY with 464 units suggests market saturation or operational challenges
- 02MINORNo Item 19 disclosure (Avg Revenue/Net Income) prevents realistic ROI assessment and suggests weak franchisee performance data
- 03HIGHTwo litigation consent judgments (background checks, gift certificates, advertising) indicate compliance weaknesses and consumer protection vulnerabilities
- 04MEDRoyalty range of 3-6.5% is high-end for home cleaning and combined with undisclosed income creates uncertainty about true profitability
- 05MEDInitial investment of $138K-$196K requires 3-10 years to break even without disclosed average unit volumes
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
98 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Molly Maid · FDD (2024) PDF