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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
WATERS EDGE WINERY & BISTRO logoCAverage
WATERS EDGE WINERY & BISTRO
Full-Service Restaurants
2025 FDD
Remove
Bruegger's logoBAbove average
Bruegger's
Full-Service Restaurants
2026 FDD
Remove
Vitals
FDD filing
FDD issued May 16, 2025
FDD issued Apr 28, 2026
Investment range
$577K – $1.3M
$694K – $1.2M
Liquid capital
$10K – $50K
$15K – $45K
Franchise fee
$55K
$35K
Royalty rate
5.0%
5.0%
Ad fund rate
2.0%
3.5%
Performance
Avg gross sales
$882K
No Item 19 representation
Median gross sales
$585K
Not disclosed
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not disclosed
Earnings metric
Not classified
Not classified
Risk
Rating
CAverage
BAbove average
Verdict score
43 / 100
55 / 100
SBA charge-off rate
Under 10 loans (8)
13.3% (n=17)
SBA loans on record
8
17
Scale
Total units
10
169
Net change (latest yr)
-2
-3
Signed, not yet open
4 (0.40 per open outlet)
Not extracted
Turnover rate
0.0%
1.8%
Contract
Initial term (years)
10
10
Renewal term (years)
10
10
Initial training (hrs)
40
Not extracted
Contacts
Franchisee phones
6
186

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