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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  CAverageWater Wings Swim School Education 2025 FDD Remove |  BAbove averageMontessori Kids Universe Education 2025 FDD Remove |
|---|---|---|
| Vitals | ||
FDD filing | FDD issued Apr 14, 2025 | FDD issued May 15, 2025 |
Investment range | $994K – $1.4M | $782K – $1.7M |
Liquid capital | $30K – $60K | $100K – $200K |
Franchise fee | $50K | $75K |
Royalty rate | 6.0% | 7.0% |
Ad fund rate | 2.0% | Not extracted |
| Performance | ||
Avg gross sales | $1.6MCompany-owned only | $1.3M |
Median gross sales | Not extracted | $1.4M |
Avg owner earnings Metric varies by brand. Check type below | $629K | Not extracted |
Earnings metric | EBITDA $9 | Not classified |
| Risk | ||
Rating | CAverage | BAbove average |
Verdict score | 40 / 100 | 50 / 100 |
SBA charge-off rate | Not SBA-matched | 9.1% (n=40) |
SBA loans on record | N/A | 40 |
| Scale | ||
Total units | 12 | 19 |
Net change (latest yr) | Not extracted | 0 |
Signed, not yet open | Not extracted | 27 (1.42 per open outlet) |
Turnover rate | 0.0% | 15.8% |
| Contract | ||
Initial term (years) | 10 | 15 |
Renewal term (years) | 5 | 15 |
Initial training (hrs) | 120 | 122 |
| Contacts | ||
Franchisee phones | 3 | 48 |
Looking for a detailed head-to-head breakdown?
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